Sweis Inc. Hosts Moroccanoil Road Show in Orange County

Sweis Inc. Professional Salon & Spa Products Distributor hosted the Moroccanoil Road Show, a hands-on education event and debut of the brand's first cutting collection. The event attracted nearly 100 salon professionals, some coming from as far as Las Vegas, to the Double Tree Hotel in Santa Ana, for a full day of immersion in Moroccanoil cutting and styling. Moroccanoil top artists, including Kevin Hughes, Global Ambassador for Moroccanoil, Martin Plascencia, Creative Design Team & NY Academy Educator, and Jessica Ortega, Regional Education Manager, offered a cutting or styling education session equipped with doll heads, products and tools. Salon professionals in attendance had the opportunity to experience all three sessions through a rotating schedule that also included lunch and time to meet with the artists.

"Moroccanoil selected Orange County as the prime location to introduce their new cutting collection to the West Coast." explains Karl Sweis, President of Sweis Inc. Professional Beauty Distributor. "That was a great decision because the salon professionals who attended were very happy with their experience. Many commented that they learned valuable new techniques that they could use immediately."

"The Moroccanoil Academy Roadshow was our first time introducing stylists on the West Coast to our haircutting methodology, "offered Jessica Ortega. "The setting of having three-hands rotating classrooms in the day made for a unique learning experience.  We were so thrilled to launch our curriculum that has been in development and for the opportunity bring the Academy to Southern California for our partnering salons with Sweis Inc."

"I was impressed with the efficiency, positive energy, organization, edgy, yet classy vibe and the open, interactive learning," shared Heidi Ksturch, stylist at Via Salon and Day Spa, San Diego. "The artists were fun and knowledgeable and the cutting was off the charts amazing. It was totally worth the investment!"

"I am a big fan of Kevin Hughes. His techniques are amazing and he gave great usable information that I could start using right away," explained Linda Tibbs, Prism Salon, Henderson, NV.

"I am newer to the Moroccanoil brand, but I came because my Sweis rep, Kara recommended that I come. I have felt totally out of my comfort zone, but have learned so much. I was especially excited to learn the new braid techniques," offered Janice Hoisington, Mirror Mirror, Henderson, NV.

For information on upcoming Sweis Academy educational opportunities visit www.sweisinc.com.