Industry Icon Takes on Diversion, Thirst Project

Stylist Profile: Chad Clark ~ International Hair Icon

Chad Clark has been in love with hair for over a decade. After graduating from the Vidal Sassoon Academy in Santa Monica, CA. Clark moved to Europe and began work with Toni & Guy in Brussels, Belgium. He has led and inspired hair designers in salons and on stages across the country for Paul Mitchell Systems, the Sassoon Academy, Ergo, Flex Salon Concepts and most recently for Method Alliance.

Clark currently wears many hats to engage in every stage of salon work from behind the chair as an independent hairdresser focused on building a successful clientele in Visalia, California as well as to be a respected educator and a creative platform artist. 

At the end of this year, he plans to open the new Chad Clark Salon & Hair Academy as a home to learn for those that do not have the needed access to advanced education. He will still perform at national and international salon industry events and the international beauty shows. His specialties include precision haircutting artistry blended with texture as well as his own hybrid system that combines structure with texture. He plans to always be a motivational educator that shares realistic expectations with potential future growth opportunities for other hair designers.

Clark notes, "I am very proud and quite humbled to have been selected as a member of the new Method Alliance Hair Icons Team. The first Hair Icons event held recently in Los Angeles was monumental. It was the launch for the shift of where professional salon education needs to be going for our industry. Alan Benfield Bush assembled and directed our team to share important generic haircutting and professional salon business information without any product representation. It was very inspiring to be with Alan on stage, to see and hear his vision for the future of our salon industry."

Clark feels that hairstylists lack awareness today, sharing that many hair designers are complacent about themselves and their careers. He says, "Don't allow yourself to be brainwashed by the big business names and brands. What is important is how we independently use and celebrate the professional brands we select. I only want to work with and recommend professional products that are sold exclusively through salons which support the professional hairdressers."

He continues, "Too many manufacturers have undermined the real diversion with phony anti-diversion marketing campaigns. We need a Renaissance! As hair designers, we must take action to only support those product companies that support us."

"It is very exciting to see so many new brands emerging today, like they did in the 70s when Redken, Paul Mitchell and Horst with Aveda were first launched," Clark remarks. "Unfortunately many of those brands have sold us out. Fortunately, there are many great new indie brands who will achieve big success over the next few decades."

Clark's final words of wisdom, "Today, we are now lacking generic technical and business education that is not biased by the big haircare manufacturers. Push yourself to become a well-educated and a well-rounded hair designer in all technical and business aspects of our industry, while not costing you your soul or integrity."

Another area that Clark feels strongly about is philanthropy. One of the projects he is highly involved in is the Thirst Project.

"As hair designers and salon owners, we are some of the highest using consumers of water. We are also quite often unaware of what it takes to provide safe clean drinking water to everyone across the globe. The philanthropy created by the new Thirst Project is wonderful. The message spearheaded by Eden Sassoon, Alan Benfield Bush, Tony Beckerman and Teri Donnelly have been motivating. Even if we and only one client each day can donate to support this cause, we can make a difference."

For more information about Chad Clark, email ChadClarkHair@Yahoo.com or call 559-747-7718. For more information about Method Alliance regional educational seminars, manufacturer, distributor and special educational events, contact Alan Benfield Bush at 707-217-2700, email Alan@MethodAlliance.com or visit www.MethodAlliance.com.