The International Salon and Spa Expo Long Beach Reaches Record Attendance in 2015

ISSE Long Beach Brings the Best of Beauty to Southern California

Produced by the Professional Beauty Association (PBA), the 2015 International Salon and Spa Expo Long Beach (ISSE) continues to be the West Coast’s largest and most influential beauty event. Reaching record attendance, ISSE Long Beach 2015 welcomed nearly 43,500 beauty professionals from around the world. PBA has set out to evolve ISSE Long Beach beyond the traditional “hair show” and become the industry’s most complete beauty event for professional hair, nails, cosmetics, esthetics, wellness, massage and advanced education.

Known as the launch pad for new beauty products and services, this year’s event featured more than 379 exhibiting companies promoting 420 beauty brands. Exhibiting brands included Amika, CAILYN Cosmetics, Gelish, Johnny B Hair Care, Matrix, OPI Products Inc., Sexy Hair Concepts, Vidal Sassoon, and Zotos International. 

ISSE Long Beach 2015 Show Highlights
New Blogger Cafe: New for 2015, ISSE was proud to launch the first ever Blogger Cafe. This new program united exhibitors with top online beauty influencers in a designated area on the show floor. Exhibitors could schedule one-on-one meetings with the participating influencers to discuss their latest and greatest brands. These beauty influencers also voted to determine the winners of the ISSE “Best Of” awards. Featured beauty influencers included Aquahearts Obsession, BangStyle, Beauty Frosting, Creative Age Publications, The Fabulous File, The Hair Nerds, LA-Story and Romy Raves.

First Annual Southern California Beauty Career Fair: PBA was proud to host the first annual Southern California Beauty Career Fair at ISSE Long Beach 2015. Show attendees and beauty professionals could speak one-on-one with representatives from beauty companies and salons/spas about available job opportunities.  Participating companies included Dry Bar, Eighteen Eight Fine Men’s Salons, jcp salon and Polished Perfect.  
 
The Nail Spot and Cut, Color & Style Stage: Designed for nail professionals, The Nail Spot featured creative and technical education, Nailpro nail competitions, nail artistry and more. Nail professionals looking to enhance their knowledge, creativity and skills, found it at The Nail Spot. The new Cut, Color & Style stage featured the most sought after styles from top industry experts. Nick Arrojo, Keune, Michael O’Rourke and others unveiled innovative techniques and applications from the basics to the unique.

PBA Scholarship Presentations: Cosmetology students and licensed professionals also benefited from generous donations at this year’s show. PBA’s Sally Beauty Scholarship Fund presented a $10,000 by Jan Roberts, director of corporate communications for Sally Beauty.  The 2014 Minerva Beauty Cosmetology Scholarship winners were also honored at ISSE Long Beach. Earlier last year, Minerva Beauty awarded five $1,000 scholarships to students currently enrolled in an accredited cosmetology program. 

PBA Beauty Bar: The PBA Beauty Bar provided attendees with the opportunity to hand pick five deluxe product samples from select beauty brands in exchange for a donation to the PBA CUT IT OUT® Program.  This initiative raised approximately $4,000 for CUT IT OUT®, a program dedicated to fight the epidemic of domestic abuse in communities across the U.S.  

Try-outs for OMC Hairworld 2016: New this year, tryouts for a chance to be on Team USA at OMC Hairworld 2016 in Seoul, Korea were held in conjunction with the ISSE Long Beach Hairstyling Competitions.  Ben de Cordova won both the technical creative and Hair by Night categories and will be taking the fourth and final spot in the Senior Ladies’ Technical Team.   

Education and Stage Presentations: ISSE Long Beach 2015 featured some of the biggest names in the industry. Attendees saw presentations from Ted Gibson, Beth Minardi, Ammon Carver, Lydia Sarfati, Adam Tran,and more. With three main stages to choose from, including Center Stage and the NAHA Stage and the new Cut, Color & Style Stage, ISSE Long Beach 2015 also featured more than 150 complimentary education sessions. 

Hairbrained Teach In and Meet Up: Following the event on Sunday, January 25, attendees were invited to attend the first ever Hairbrained Teach In inside the Long Beach Convention Center.  This event brought together some of Hairbrained’s most talented artists who shared their knowledge and passion with those in attendance. Afterwards, attendees mingled with peers during the official Hairbrained Meet Up.

Night Out Party: Exclusively for ISSE Long Beach attendees and exhibitors, PBA’s annual Night Out Party was a huge success this year. To carry on the excitement of the day, beauty professionals came together to mingle with fellow beauty enthusiasts and danced the night away. As part of the festivities, Ted Gibson, celebrity hairstylist and ISSE educator, also held a meet-and-greet photo opportunity with the attendees. 

Additional show highlights include the EstheticsAmerica & Wellness Pavilion, ISSE Hairstyling Competitions, Nail Competitions, Barber Brawl Competitions, Best of Booth Awards and ISSE “Best Of” Awards.    

Next year’s International Salon & Spa Expo will take place January 30 – February 1, 2016 at the Long Beach Convention Center.  For additional information and photos from ISSE Long Beach, please visit probeauty.org/isse