Wella Student Competition to be Held at America's Beauty Show in Chicago

Wella Professionals will host the fifth annual Student Competition on March 22 and 23, during America's Beauty Show, in downtown Chicago, IL, as schools across the nation will share the talents of their incredible students with their peers and professionals in our industry.

Eligible students at Wella affiliated schools can compete in two categories, including Wella Professionals: The Journey of Enlightenment Collection and Sebastian Professional: Totemic Collection. The requirements are simple: create a look that defines what Wella and Sebastian mean to you. All entries must be submitted by February 6, 2015 to be considered for judging.

Students may sign in at www.bloom.com/wellastudent. There they will find complete rules and regulations, as well as helpful hints from the pros on model selection, photography, wardrobe and makeup. Finalists will be posted to www.facebook.com/WellaEd on February 13, 2015.

The Student Competition will be judged LIVE at America's Beauty Show by a panel of Wella and Sebastian stars. Winners will take home cash prizes, and an incredible experience.

Wella also believes that behind every great student is a great teacher. To honor cosmetology teachers, any student who competes in the Wella Student Competition can nominate their mentor or instructor for special recognition. The "Instructor of the Year" nominees, the person who encouraged and inspired the student the most throughout his or her journey to becoming an amazing stylist, will also be honored at America's Beauty Show.