Oregon Winners Exceed Creative Limits at Trend Vision Awards 

Two of Oregon's Own Beauty Professionals Take Home Gold Medals at Wella Professionals' Annual Trend Vision Awards and Travel to Monaco for International Award Event

 This past July top beauty professionals from the United States and Canada came together for an unforgettable evening at the North American Trend Vision Awards. The event, staged at LA Live in downtown Los Angeles, drew more than 2,000 attendees, who cheered for finalists competing in one of three categories—Student, Young Talent and Color.  

Taking Gold for the U.S. was Ashton Morgan of Beau Monde Academy in Portland, Oregon (Student); Alisha Basham of London Hair Salon and Spa in Eugene, Oregon (Young Talent); and Brenton Lee of Brenton Lee Salon in Pasadena, California (Color).

Taking home top honors for Canada was Amanda Stellato of Salon Gaboa (Student); Fernando Monge of Head Candy (Young Talent); and Emily Murphy of Cavana Inn & Spa (Color).

Basham, Lee, Monge and Murphy are now on their way to represent the U.S. and Canada at the International Trend Vision Awards, staged in Monaco in November. Morgan will attend the International Trend Vision Competition in Monaco but will not compete. All expenses paid by Wella Professionals.

Wella Professionals annual International Trend Vision competition offers young stylists and talented colorists across the globe a chance to showcase their passion and talent to the world.  One of the largest and truly international competitions of its kind, Trend Vision celebrates the skills of pioneering stylists with an inherent sense of originality. Stylists demonstrate their skills and creativity through their interpretation of one of the Wella 2014 Trends created by Wella Professionals Global Creative Directors Eugene Souleiman and Josh Wood.

During the live competition, finalists from the United States and Canada demonstrated their skill set and creativity in hopes of being crowned one of hairdressing's rising stars of the future. Finalists brought their artistic interpretations to life for a panel of leading industry experts. Among this year's panel of judges were American Salon editor Kelly Donahue, celebrity stylist Andy Lecompte and industry icon Robert Lobetta. Judges evaluated each look based on criteria specific to the finalists' category (Student, Young Talent or Color) critiquing overall look, technique and creative expression.

In addition to the live competition and awards, the evening showcased an inspiring line up of artistic demonstrations from some of the best hairdressing talent the industry has to offer. Performances included, Sassoon Academy's Traci Sakosits and Richie Rivera's futuristic presentation "Visor", international Wella artist, Hester Wernert-Rijin presented a pastel dream with a multitude of models aptly named "Metamorphosis", former Global Creative Director of the Sassoon Academies, Tim Hartley and editorial stylist, Rodger Azadganian impressed and educated with their signature presentation "The Cult of the Cut" and rounding out the roster, was an unforgettable presentation of "DOAM", the most recent collection from the North American Sebastian Core team Omar Antonio, Anthony Cole, Diva Poulos and Marylle Koken. The final act of the evening was pop-rock legend Blondie, who delivered a phenomenal live show.