Sweis and Moroccanoil Host Summer Looks & Style Event

Sweis Professional Salon & Spa Products and Moroccanoil presented summer hairstyling inspirations to Southern California salon professionals at locations in Santa Monica and Huntington Beach. 

Moroccanoil educator, Kevin Hughes, led the presentation by sharing runway trends in a more wearable, consumer friendly fashion, with braids of all varieties from traditional, to dutch, rope and knot braids. He also incorporated a micro-crimping technique, which according to Hughes is back in a big way, and was recently used as part of a Rachel Zoe fashion show to create textured braids.  Hughes shared that the technique utilizes a micro-crimping tool with tiny v's on the iron plates. It produces a rounded soft crimp and can be used to add instant texture and fullness. It can also be strategically placed in the interior of hair, which would keep the crimped look hidden while still providing the benefits of added hair fullness.

Hughes demonstrated summer–ready looks on three models and gave the audience step by step instructions to recreate these looks for their clients.  He shared some of his favorite summer hair styling tips, touting the benefits of Moroccanoil Root Boost for added volume and medium hold, and Glimmer Shine, a finishing shine spray that can be used for color protection from salt water and chlorine.

"The salon owners and stylists that we work with greatly value continued education.  We work hard to provide interesting and valuable education opportunities that can affect their bottom line and make a positive impact on their business," said Karl Sweis, President of Sweis Inc. 

Visit the Sweis education calendar at www.Sweisinc.com for future Sweis events.