Sweis and evo Hair Care Introduces The Collective Cut & Colour Workshop

Sweis Professional Salon & Spa Products and Jules Tognini, evo International Ambassador, brought the Evo Collective to stylists throughout Southern California via a full day, hands-on ‘cut and colour’ workshop and Hair Show at Hush Hush Bang Bang salon in Costa Salon and Salon Nesou in Santa Monica, CA. 

Tognini released two distinct short cut looks, “a cute bowl cut,” like an undercut bob and a soft pixie cut using the latest evo creative cutting and colouring techniques. Integrated into the work shop was practical experience working with evo Fabuloso Pro, a new colour refresh and customized retail system. 

According to Tognini, The Collective Collection is all about making short cuts look soft and feminine while experimenting with pastel hair color. “Our goal is to inspire stylists and to be a catalyst for their creativity, taking their day-to-day salon work to another level while becoming more confident performing short cuts on their clientele,” said Tagnini. “Californians love their long hair and we want to show them that they can take these high fashion looks to a softer, more commercial level.”

“The salons that carry evo are incredibly happy with the products, their quality and performance. They are drawn to the irreverence of the brand and are excited about an educational experience that is outside the norm.  Though these cut and color workshops we are able to offer education that is unique, creative and highly sought after.” said Karl Sweis, President of Sweis Inc.

About evo
evo, originally from Australia has made its way to the West Coast, partnering with Sweis to bring the full range of hair products to stylists looking for a line with personality and integrity with luxurious products that are sulphate, paraben, DEA, TEA and propylene glycol free; products that give professional results while respecting the environment. 

About Sweis Inc.
Sweis Inc. Professional Salon & Spa Products is an independent professional product distributor based in Southern California, servicing salon professionals throughout southern California and parts of Arizona and Nevada with quality in every capacity from products, to customer service, to shopping convenience and education since January 2000.  With the man power to deliver on that commitment, one of Sweis’ strongest assets is its team of 3 regional managers and 31 outside sales representatives who personally service customers and act as their business building partners.  Lines include MoroccanOil, Keratin Complex, ColorProof, DS Laboratories, Evo Hair Care, Keune, OPI and more.