Top Reasons to Attend the 2014 America's Beauty Show

THE 2014 America's Beauty Show, March 22-24, at McCormick Place West in Chicago, is only a few weeks away. For its 91st year, America's Beauty Show will bring you a beauty-palloza…all in three days, all in one place, all in exciting downtown Chicago. Here are some reasons to attend America's Beauty Show:

What's Next – Start your America's Beauty Show learning experience with the FREE All-Star Trend-Talk Panel on Saturday, March 22 at 4:00 pm. Learn what's happening from these incredibly in-the-know beauty leaders: Nick Irwin, TIGI; Mark Hayes, Sassoon Academy; Jan Arnold, CND; John Simpson, Goldwell; Gerard Scarpaci & Randy Taylor,; and Kelly Ehlers, Evoke Brands. Then tumble right in to the BeautyBASH for a great party with friends.

World's only BeautyBASH – An America's Beauty Show exclusive, the BeautyBASH is pure party on Saturday night. Get in the beauty spirit with a cash bar, entertainment and lots of beauty buzzing among friends.

The Runway@America's Beauty Show is like no other. Watch in awe the talents of Australians Joey Scandizzo and Tracey Hughes, plus see the latest from Omar Antonio, Leonardo Rocco, Teri Dougherty, Nick Irwin, Sam Villa, Martin Parsons and Mark Hayes and the Sassoon Creative Team. You'll see FASHION trends galore. The Runway@America's Beauty Show is FREE with your registration.

Skills and Workshops – Up your salon game with a class or two from among the dozens offered. Take Master Classes from The Runway stars including Tracey Hughes and Martin Parsons; hair cutting, color and styling classes with names you know like Candy Shaw, Eli Mancha, Pivot Point, Chrystofer Benson, Jo Blackwell-Preston and Tom Dispenza. Adam Tran, the CND Education Team, Amber Edwards and Dr. Katharine Von Gavel offer tips-to-toes nail education.  Learn more about makeup and esthetics for extra profits, from Jill Glaser, Shelley Russo and Lisa Ryan.

Business Building - Learn from national beauty business leaders Neil Ducoff, Jen Planck, and Lydia Sarfati.  Richard P. Honack of Northwestern University provides insight on understanding today's six generations of workers and the impact of technology on salons. Plus Frank Gironda, Kathy Jager, Jerry and Karen Gordon will help you take your business to the next level.

Esthetics available too – Face & Body Midwest Spa Conference & Expo will again co-locate with America's Beauty Show, featuring innovative skin care products and esthetics classes. F&B Expo admission is included with your America's Beauty Show registration.

Register for America's Beauty Show at