Wella Announces Second Annual Wella "Supports Your Cause" Charity Challenge

Wella, the salon professional division of P&G, announced the kick-off of the second annual Wella "Supports Your Cause" Charity Challenge. Through a video competition, a total of $43,000 in grants will be awarded to hairdressers and salon owners who demonstrate compelling dedication to community outreach programs.

The grants range between $1,000 and $10,000 and will help salons put on fundraisers, mount cut-a-thons or benefit the salon's charity of choice in their local communities. Salon owners and hairdressers will be eligible to submit entries through www.hairdressersatheart.com starting January 9th, 2014 through April, 1st 2014. The voting period, a combination of web-based public voting and a judging panel of industry experts, takes place April 15th, 2014 to May 15th, 2014. Winners will be announced in June 2014.

The Wella "Supports Your Cause" Charity Challenge is part of Wella's Hairdressers at Heart program, which provides lifetime career support at four critical stages of a hairdresser's career: student, new talent, working hairdresser and salon owner. Aimed to help hairdressers and salon owners amplify their contributions to charity within their local communities, the first annual Charity Challenge awarded a total of $43,000 in grants to salons whose fundraising efforts support causes such as heart disease research, domestic abuse shelters and autism awareness.

For more information visit www.hairdressersatheart.com.