Washington Esthetician Named Lash Artist of the Year in LashOff Competition

NovaLash-Lash-Off-Winner-Karlene_SmithFor the third year in a row, eyelash extension experts, NovaLash, have announced the wow-worthy winners of their annual LashOff Competition. As the world's first ever eyelash extension competition, the impressive honor of being named a winner puts two lucky lashionistas on the beauty map.

For 2014, Karlene Smith, owner of Lifestyles Massage and Skin Care in Bellingham, Washington, has been named Lash Artist of the Year. Smith's success, the judge's board attested, was due to her dedication to a superior NovaLash application technique, not to mention a great "eye" for what makes extensions elegant. As the winner of the 2014 competition, Smith will receive some $10,000 in premium prizes, including a full-page advertorial in one of the industry's biggest magazines and a featured spot on NovaLash's much-clicked "Find a Stylist" page.

Also awarded was Bianca Martinez, proprietor of Yuma, Arizona, Lashes by Bianca. The lash-tastic Martinez was selected as the Fan Favorite, a Facebook-based contest that allowed eyelash-extraordinaires everywhere to vote for their favorite before and after lash extension photos. As the Fan Favorite, Martinez is entitled to her own package of prizes, valued at $5,000, and includes NovaLash products for use in her work.

"Selecting the winners of our third annual contest was the toughest decision we've had to make. We have never had more entrants to our contest, nor have we ever seen such a variety of lashing style and finesse," said NovaLash CEO Sophy Merszei. "I am truly thrilled to see how many talented professionals have taken up this lucrative beauty career."

 To see the top talent in action for yourself, visit NovaLash's Facebook page at www.facebook.com/novalashUS. And if you think you have what it takes to "lash out" like Smith, stay tuned for details about NovaLash's Fourth Annual LashOff Contest, coming up in November 2014.

More information about the company can be found at www.novalash.com and www.facebook.com/novalashUS or by calling 866-430-1261.