Over 400 Chronically or Terminally Ill Patients and Their CaregiversWill Receive the Gift of Beauty as a direct result of the Event

With a new location, new honoree and new theme, The Beauty Bus Foundation, a non-profit organization that delivers dignity, hope and respite to chronically or terminally ill men, women, children and their caregivers through beauty treatments and pampering products, brought in over $140,000 at their 4th annual Beauty Drive fundraising event in order to fund In-Home Visits, Pop-Up Salons and  Bags of Beauty.

Honoring Chief Creative Officer and Founder of NYX Cosmetics, Toni K., the Beauty Bus Foundation recognized Toni’s commitment to Beauty Bus and the Beauty Industry with the help of sponsors including Aloxxi, Bosley Professional Strength, JAFRA Cosmetics, HCP & Company, Intrepid Investment Banking, Orly, Dorsey & Whitney LLP, InStyler® Joico, Kelley Baker Brows, Joseph Rene and Qosmedix. 

The Beauty Drive took place at the Big Lab at the Annenberg Building at the California Science Center and this Cinco de Mayo inspired affair showcased what Beauty Bus Foundation clients experience in a fun and interactive way.  Individual companies hosted “Beauty Stations” and offered services and products for attendees.  The silent auction featured sought-after items from world-renowned beauty, fashion, entertainment, sports and lifestyle companies. The event also featured a signature Men’s Lounge with haircuts and MAN-icures, and for the first time a Kids’ Korner, making it a family affair.  To top it off guests left with a gift bag filled with the best in beauty and an opportunity to view the Space Shuttle Endeavor in a semi-private setting.

 “Through the gracious support of guests, sponsors and an anonymous angel donor who committed to matching up to $15,000 in donations that day, we will be able to bring dignity and hope into the lives of so many more people,” says Alicia Liotta, CEO/Founder of Beauty Bus Foundation. “This year’s change in venue allowed for a real sense of community at the event. Getting pampered with clients and donors all in one place helped bring everything full circle. It was a truly inspiring day..

The Beauty Bus Foundation is a non-profit 501(c)(3) organization that delivers dignity, hope and respite to terminally or chronically ill men, women, children and their caregivers through beauty and grooming services and pampering products. Beauty Bus accomplishes this mission through: In-Home beauty and grooming services, Pop-Up Salon events and the Bags of Beauty Program. Programs focus on clients with ALS (Lou Gehrig’s Disease), multiple sclerosis, muscular dystrophy, Parkinson’s disease, spinal cord injury, cancer, stroke, other select neuromuscular and motor neuron diseases and their caregivers. Through the help of supporters including Bosley Professional Strength and JAFRA Cosmetics, Beauty Bus brings the lift and gift of beauty to individuals whose disease or condition does not allow them to access a salon or spa. For more information visit or call 310-392-0900.