Beauty Bus Foundation to Host Happy Hour at ISSE

The Beauty Bus Foundation is a non-profit organization which delivers dignity, hope and respite to chronically or terminally ill men, women and children and their caregivers through beauty treatments and pampering products.

They will host their first ISSE Happy Hour sponsored by InStyler Professional Jan. 27, 2012 from 6 p.m. to 8 p.m.

Dean Banowetz, celebrity stylist, who is department head and lead hairstylist on the X-Factor, spokesperson and brand development expert for InStyler and InStyler professional will be there. Attendees will have the opportunity to learn about the services provided to Beauty Bus clients as well as how they can get involved to give the lift and gift of beauty to those in need.

"Our foundation is dependent on the talents of hairdressers, nail technicians, estheticians, and professional makeup artists to perform their services at In-Home Visits and Pop-Up Salons in the surrounding Southern California counties," explained Alicia Liotta, founder of Beauty Bus Foundation. "We see ISSE as an opportunity to introduce the professional beauty community to what we do and how their talents can make such an enormous impact on those in need."

Just steps from the Long Beach Convention Center, the Beauty Bus Foundation happy hour will take place at Sevilla Café and Nightclub. In addition to learning about the Beauty Bus Foundation, you will get to mix and mingle, while enjoying tapas and cocktails and special demos of the new InStyler Professional IQ by top industry educators. To top it all off, five attendees will have the opportunity to win an InStyler Professional IQ.

The Beauty Bus Foundation is a non-profit 501(c)(3) organization accomplishes their mission through: In-Home beauty and grooming services, Pop-Up Salon events and the Bags of Beauty Program. Services are free-of-charge. Through the help of supporters including JAFRA Cosmetics, Bosley Professional Strength, InStyler and InStyler Professional, OPI and Aloxxi, Beauty Bus brings the lift and gift of beauty to individuals whose disease or condition prevents them from accessing a salon or spa.

To learn more, contact Candace Martinez at 310-392-0900 or For more information visit or call 310-392-0900.