Makeover Burien: Local Salon Spearheads Extreme Town Makeover

Daniel and Melinda Keane, owners of Serenza Salon & Spa in Burien, Washington know how much a makeover can mean to someone in need. Keane has been doing makeovers for television and at the Burien salon for years.

"Everyone can use a boost once in a while," Keane said.

The Serenza Salon previously offered local charities "Queen for a Day" makeovers at the salon, generating positive feedback from the local community.

But Keane decided to take the makeover a step further. They are leading an effort to make over the local business community with the "Makeover Burien" project.

As a member of the local business group Discover Burien, Keane has organized a group of volunteers that will offer services to one local business in need. Those services could include merchandising, painting, bookkeeping, accounting, mystery shopping for feedback, advertising, landscaping, web design, cleaning, printing, image consulting and personal coaching.

And, of course, employees will be treated to a day of beauty at Serenza.

"People have fallen on hard times and we can do something to help," Keane declared.

With this project, the Keanes show folks how people in the beauty business connect on a level of local pride and give back to their community. In doing these sorts of things consciousness is raised to another level of who they are and their business becomes more than just a place to maintain their hair care; it becomes a local business that local people want to support.

After the makeover is complete, an opening is held complete with a ribbon cutting.

The first project was completed in February with a grand re-opening ribbon cutting at downtown Burien business, Glass Expressions. Daniel and Melinda headed up the project and also provided free makeovers to Glass Expressions Co-Owners Kathy Johnson and Lael Smidt.

All the volunteers involved get recognition with the press invited and pictures taken for the newspapers. You can't buy that kind of exposure…. It is priceless. The feeling of having done something good for someone PLUS excellent media exposure -- that is a win-- win situation.