PRAVANA Announces Second Annual “Show Us Your VIVIDS” Contest

PRAVANA is excited to announce the second annual “Show Us Your VIVIDs Contest.” The contest will begin on June 1, with an official kickoff at Premiere Orlando. Celebrity stylist and Shear Genius winner Brig Van Osten will take the stage to announce the contest and demonstrate some amazing VIVIDs techniques.

This year, stylists will be challenged beyond creating a basic “after” photo.  PRAVANA wants to see the “how and why” behind the unique formulas and strategic color placement.  Stylists are encouraged to create inspired looks including shades that have never been seen before by mixing and matching VIVIDs, intertwining ChromaSilk shades if desired, and creating their own VIVIDs color for their final, electrifying look. Winners get the chance to have their new color considered as a possible VIVIDs color added to the line in 2013. PRAVANA will also feature the winning “VIVIDs recipe” on and Facebook.

How to Enter:
Send in (3) photos of a model/client (live person) displaying your VIVIDs color creation, along with how you achieved the look and what VIVIDs colors were used.

*This year, PRAVANA is also opening the contest up to students (with proof of current enrollment in course study leading to a cosmetology license).

Judging Criteria:


About VIVIDs
Vivids impart long-lasting, rich color and brilliant shine. These extremely long-lasting direct-dye colors are infused with keratin amino acids and pure silk amino acids provide strength and durable shine when applied. Available in 10 vibrant colors.

PRAVANA Naturceuticals ushers in an entirely new era in hair care and styling. Our highly sophisticated formulas utilize both the power of nature and the strength of technology to provide a new hybrid of superior hair care products, which are in effect, super-natural. Our unique brand infuses all shampoos and conditioners with PRAVANA’s Proprietary Naturceutical Complex™, comprised of nine botanicals known for their therapeutic and healing properties teamed with three different hydrolyzed proteins to enhance hair’s strength, elasticity, and shine from the inside out. PRAVANA’s Shampoos are exclusively sulfate, salt, and paraben-free. All PRAVANA hair care formulas are also free of cocamide DEA and MEA, and contain no phthalates or other hazardous ingredients. PRAVANA guarantees its shampoos with complete confidence. If after four weeks hair isn’t in better condition and/or color isn’t more vibrant and lasting longer, customers can send the unused portion to PRAVANA for a full refund. Please visit 855-PRAVANA for additional information and locations.