International Beauty Expo Hosts to Sold Out Crowd

The Long Beach Int'l Beauty Expo 8th annual event was held at the Long Beach Convention Center in Long Beach California on October 23 and 24, 2011. The event hosted a sold out convention hall, spectacular main stage presentations by L'Oreal, Sammy from Miami, GK Hair, Wella and many more…

A key element of The Long Beach Int'l Beauty Expo event is education, which many exhibitors provided in both Spanish and English format. On the exhibition floor attendees were treated to nail care, makeup and skin care demonstrations while many companies captivated audiences with fun, funky hair fashions throughout both days.

"Our attendees benefit from The Long Beach Int'l Beauty Expo because we encourage exhibitors to educate in the booth and model the skills that create success in the salon. From how exhibitors market their product and showcase their displays to the technical aspects of the trade – attendees can learn so much. It's a way to progress and grow. The beauty industry is rich in talent and The Long Beach Int'l Beauty Expo provides an opportunity for that talent to inspire additional opportunities – inspiration, learning, business and commerce opportunities."

The California Cosmetology Association reported the winners to this year's competition. Individual and team winners took home trophies and medallions recognizing their creative efforts in hair, makeup and nail design categories. The barber competition was a great success, as they demonstrated their talent through creative hair designs and much more.

Next year's 9th annual Long Beach Int's Beauty Expo will take place June 24 -25, 2012. For more information visit or call (562) 802-7471.

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