Wella Professionals North American Trend Vision Competition

On Sunday, September 18, 2011, top hair professionals from the US and Canada will be flocking to the Hollywood Palladium between 6pm and 10pm for the North American Competiton of Trend Vision. The stage will be overcome with talent, and a new wave of inspiration will pulsate through the world of hair color and styling.  All of the looks will be critiqued by panel of highly regarded judges in the hair industry. The event also includes runway hair shows prepared by the Essensuals London Hairdressing Team (Toni&Guy UK) showing London avantegard looks, edgy hair creations by Sebastian artist Omar Antonio, and ready to wear looks by Nioxin! Additionally, the most successful salons from US and Canada will interpret Wella’s 2011 trends in a “Battle of the Salons.”

The stylists will compete within the Young Talent or Color categories as they interpret the newly released Trend Vision trends, as curated by the Wella Professionals Creative team. Only two of the most passionate and creative stylists will be selected to represent North America against 52 other countries at the International Trend Vision Awards in New York City this October.

The trends that are interpreted each year are created by Wella Professionasls Creative Team, including Global Creative Directors Eugene Souleiman and Josh Wood, who forecast four of the most cutting-edge trends each year. Wella Professionals continues to influence the runways, red carpets, and real life each year as the forecasted Trend Vision looks come to fruition.

Trend Vision Finalists to compete on Sunday, September 18, 2011
Student Category
This category is open to students and recent graduates and awards the best interpretation of a Trend Vision 2011 trend.

Young Talent Category
Open to hairdressers that are 30 years of age or younger, this category honors the best interpretation of a Trend Vision 2011 trend.


The color category is open to stylists of all ages, and recognizes exceptional color work interpreting a Trend Vision 2011 trend.

The anticipation is building to see stylists’ inspiration in action as they vie for the chance to compete at the International Trend Vision Awards!  To buy your tickets or find out more about Wella Professionals Trend Vision 2011 hairstyling competition, visit www.wella.com. Not able to make it to LA for the show? Be sure to check out  Scissorboy, he will be doing a live webcast from the event online.

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