PBA's ISSE Midwest 2011 to Host Legends & Icons Charity Gala

Honoring Beth Minardi & Yosh Toya

Sunday, March 27, 2011 Hyatt Regency O'Hare Hotel Rosemont, Illinois

The 2011 International Salon & Spa Expo (ISSE) Midwest show, in cooperation with the Professional Beauty Association (PBA), will host this year's National Cosmetology Association's (NCA) Legends & Icons Charity Gala. The Legends & Icons Charity Gala is an evening celebrating the creative and entrepreneurial spirit of the salon industry, while raising awareness and funding for the NCA CARES Fund. Furthermore, the event recognizes those individuals who have left an indelible mark on the direction of the professional beauty industry and the lives of countless salon professionals.  The Honoree's this year are Yosh Toya (Legend) and Beth Minardi (Icon). ISSE Midwest will host this famed industry celebration on Sunday, March 27, 2011 at the Hyatt Regency O'Hare Hotel.

Co-Chaired by Mark Goodman, PBA's Licensed Professional (NCA) section President, and Bruce Selan, Vice President, Zotos International and Chair of the PBA Board of Directors, the Legends & Icons Charity Gala will include a cocktail reception at 7:00pm followed by dinner, and the award presentation, will begin at 8:00pm. Proceeds from the event will benefit the NCA CARES Fund, an umbrella fundraising effort to benefit three important salon community outreach programs supported by the PBA membership and directly connected to the beauty profession. The charities include: Look Good... Feel Better, CUT IT OUT / Salons Against Domestic Abuse, and the NCA Disaster Relief Fund

The ticket price for PBA members is $150; $175 for non-members.  A table for ten can be purchased for $1,500 for PBA members; $1,750 for non-members.  Gala tickets can be purchased online when registering for ISSE Midwest at probeauty.org/issemw or by contacting NCA at 800.468.2274 or info@probeauty.org.

2011 Legends & Icons Honorees

YOSH TOYA - Legend
Yosh ToyaFar from his modest childhood home in Japan, San Francisco-based Yosh Toya established himself as a classic master, a multi-location salon owner and a premier educator with more than 45 years of experience.  His dedication to the beauty industry combined with his enthusiasm for seeking out new styles has earned him worldwide recognition.  His timeless styles, fluid hands and global approach have won him an Aveda Master of the Art Award, The Grand trophy of the Professional Press for Best Commercial Hairstyle from AIPP, a NAHA Lifetime Achievement Award plus dozens of other honors.


Beth Minardi HeadshotCelebrity hair colorist Beth Minardi has dedicated her career to the elevation of salon coloring to an art form. As an internationally acclaimed salon colorist, educator, and product consultant, Beth is recognized as one of the world's leading experts in all phases of coloring. Prior to entering the professional salon industry, Beth studied painting and received her Bachelor of Arts degree in education. She began her career as director of education at Clairol, where she was instrumental in the development and launch of Logics Color Cremes. Minardi Salon opened in 1986 and quickly gained a reputation for excellence in both hair color and hair design. Minardi Salon came to the attention of numerous film directors, who began sending stars in need of corrective or creative hair color to Beth and her talented staff. Minardi Salon continues to be one of New York City's leading destinations for coiffure conscious clients who expect nothing but the finest level of service. In addition to her busy salon schedule, Beth assumed the role of special consultant to Redken, where she penned the monthly Shades E.Q. newsletter, lectured to thousands of colorists throughout America, and was part of the product development team that created Redken Color Fusion. In January, 2010 Beth was named the spokesperson for Joico Vero KPak Color. Beth continues to educate colorists throughout the country with Joico and for Minardi Color Care Products, a line specifically designed to protect and enhance chemically and color treated hair.

PBA continues to work for the advancement of the professional beauty industry. For additional information on the Legends & Icons Charity Gala and ISSE Midwest, please visit probeauty.org/issemw.

PBA logo tileISSE Midwest is produced by the Professional Beauty Association (PBA). PBA's purpose is to advance the professional beauty industry by providing its members with business tools, government advocacy, education, networking, events and more to ensure business and career success with integrity.  PBA is the largest organization of salon professionals with members representing salons and spas, distributors, manufacturers and  licensed professionals with the addition of the National Cosmetology Association (NCA).  Visit probeauty.org or call 800.468.2274 (480.281.0424) to learn more. 


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