Annie Shell joins Mantra as National Creative Director

Mantra is proud to announce Annie Shell as their National Creative Director. Annie brings 16 years of industry experience working for companies such as Matrix and Goldwell. One of Annie's many accomplishments is having styled hair for the Nickelodeon Kids Choice Awards in Los Angeles back in 2008 and has also performed on stage at some of the industry's biggest shows. Annie's passion for the industry has taken her all over the country, where she has been able to share her unique style of education with stylists on stage at trade shows and in more intimate salon settings. Annie strongly believes "education is the key to keeping our industry current and professional".

"Annie brings a wealth of experience and knowledge to our young company. We are thrilled to have someone of her stature giving us creative guidance" says Jeff Klominek, President/ CEO of Mantra.

For more information about Mantra contact Kristen Levak at 440-526-3304 or

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