West Coast's Largest Beauty Event Continues to Grow

ISSE Long Beach 2011
January 29 - January 31, 2011
Long Beach Convention Center │ Long Beach, CA

The West Coast's largest beauty event relating to hair, nails, cosmetics and now with a greatly expanded skincare and wellness offering, the International Salon & Spa Expo (ISSE) Long Beach, will once again take over Long Beach, California, January 29 - 31, 2011. Experiencing a banner year in 2010, ISSE Long Beach welcomed more than 40,000 beauty professionals to its expo floor and ISSE Long Beach 2011 guarantees to be another action-packed, professionally-focused event.

ISSE Long Beach 2011 is set to feature a growing list of industry leaders such as Karg + Blackwell, Kim Vō, Martin Parsons, Nick Arrojo, Joico, Clairol Professional, Repêchage, RUSK,TIGI and Sally Beauty Supply, along with many other leading beauty manufacturers and cutting-edge "indie" brands. ISSE Long Beach 2011 will also offer an expanded array of educational opportunities to further assist licensed beauty professionals and cosmetology students in staying current on the latest trends and helping them to expand their careers.

New for 2011
ISSE Long Beach Partners with EsteticsAmerica + Wellness, featuring CIDESCO USA, and presented by Repêchage to offer a complete new area of the ISSE Long Beach show floor dedicated to skincare, wellness and the latest in treatments and education for this rapidly expanding segment of the beauty industry. Taking over the Arena area, classrooms and hands-on education will be adjacent to exhibitors helping to facilitate the learning and shopping experience.

Texture, Texture, Texture: ISSE Long Beach will offer an expanded array of classes led by noted stylists such as Chuck Capole, that are designed to educate on texture cutting techniques and trends, as well as ethnic and multi-ethnic hair care.

Student Education Tracks: PBA's popular program for students, BEACON, will offer customized education tracks designed for those in cosmetology school to learn more about the industry and career options from top industry leaders.

PBA Membership Special for Complimentary ISSE Long Beach Admission: Offered to licensed professionals only, PBA will offer a $95 special membership rate, which will include complimentary admission to the show. Offer expires January 15, 2011.                                                           

ISSE Long Beach 2011 will continue to feature the International Fashion Theater, Technical Theater, Hands-On Education and the Latino Fashion Theater. Complimentary Education classes will cover everything from hair, nails, skin and business practices. Continuing Education credits will again be offered for licensed massage therapists (CE credits - $25.00).

The ISSE Long Beach Night Out Party will be held Sunday, January 30, adjacent to the Convention Center. Sponsored by Ultimate Beauty Companies, the Night Out Party is free and open to all attendees and exhibitors. Nail competitions, sponsored by NailPro Magazine, will also be held during the show. Consult probeauty.org/isse for additional information. (The Legends & Icons Gala will now be a part of ISSE Midwest.)

ISSE Long Beach is open to licensed salon/spa professionals and cosmetology students only. To maintain aprofessional atmosphere, attendees must present proof of license and a valid photo ID. For additional information on ISSE Long Beach and to purchase tickets, please visit probeauty.org/isse.

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