Holzberger to be Inducted into Professional Beauty Association’s Hall of Leaders

Entrepreneur, environmentalist and philanthropist, Frederic Holzberger, is recognized for his outstanding contributions to the beauty industry

Frederic Holzberger is poised to join the ranks of Jheri Redding, John Paul DeJoria, and Paula Kent Meehan, the founder of Redken, when he is honored by the Professional Beauty Association with the “Hall of Leaders” Award. The ceremony, which is part of the North American Hairstyling Awards, the Academy awards of the beauty industry, will be held in Las Vegas, on July 18, 2010. 

“I am deeply honored to be selected as this year’s North American Hairstyling Awards Hall of Leaders inductee,” states Holzberger.  “For me, it symbolizes the reward of building an eco system of relationships with salon and spa owners, salon and spa professionals and cosmetology and esthetic students and having the foresight and belief to encourage beauty industry professionals to achieve their highest potential.  I profoundly believe this potential is reached through integrity and education as well as giving back to the community.  Receiving this award motivates me to continue on my path, to elevate the prestige of working within the many facets of the beauty industry, and to continue to develop future leaders in the world of beauty and wellness.” 

A native of Hamilton, Ohio, Holzberger is the founder, CEO and president of the Aveda Fredric’s Institutes in Cincinnati, Ohio and Indianapolis, Indiana.  While working as a full-time electrician, he received his Bachelor of Science Degree in Business, with a major in Marketing from Miami University in Oxford, Ohio.  With a $500 business loan, Frederic began his journey into the beauty industry.  Like any new business, he started small, distributing spa and fitness equipment.   Seeing an opportunity in the salon/spa area for the sale of retail products, Holzberger searched for a line he could stand behind and met Horst Rechelbacher, the founder of Aveda.  The rest, as they say, is history.  Holzberger became the distributor of Aveda products for Ohio, Kentucky, Michigan and Indiana and built his company, Fredric’s Corporation into one of the leading distributorships for the product line. In addition, he owned and operated 10 Aveda Lifestyle Stores and in 1999, along with his wife, Julie, also a graduate of Miami University, opened the first Aveda Fredric’s Institute (AFI) located in Cincinnati, Ohio, an award-winning education facility created to “develop the future leaders in the world of beauty and wellness”.  This venture completed an eco-system supporting relationships with salons and spas by producing the industry’s future work force.  Frederic believes that cosmetology goes far beyond just cutting hair.  It is a terrific opportunity to care for people and to be a role model in caring for the environment.  In addition, it allows individuals to explore their creativity through a remarkable range of careers while earning a great living.

Frederic is also the founder of Project Daymaker, a “salon-on-wheels” founded in 1995 which travels (currently within the Cincinnati area only) to social service organizations and shelters and through the help of licensed cosmetologist volunteers strives to restore self esteem to less fortunate men, women and children, one haircut at a time.  Holzberger was inspired by Sister Bonnie Steinlege, a Franciscan sister of the poor who had received her cosmetology license in order to cut hair for the homeless and less fortunate.   Not only did Frederic donate produce and financial support to help Sister Bonnie establish a salon, he took her concept and literally put it on the road.  His vision in developing Project Daymaker was to have licensed professionals donating hair and beauty services for those in need, and with the aid of over 800 volunteers, Project Daymaker has touched over 10,000 lives.

In 2002, Frederic partnered with Cincinnati Habitat for Humanity to build one of the first Habitat Homes in Hyde Park, an upscale Cincinnati suburb.  Since then, he has helped to rebuild and renovate six more homes in the Cincinnati area and introduced the organization to “recycling” existing homes instead of tearing down and rebuilding.  A philanthropist at heart, Frederic and his family have established the Holzberger Family Humanitarian Foundation which every year awards financial assistance to many worthy organizations very close to their heart.  This year’s recipients included Big Brothers, Big Sisters, Junior Achievement, Habitat for Humanity, Dress for Success, Miami University Oxford Social Entrepreneur Program and many local community organizations. 

As one industry admirer stated in a letter to Holzberger, “What a well-deserved honor!  I know that you do not do what you do for the honor, you do it from your passion to better the world.”  Anyone who knows Holzberger, knows these words to be true.  He is frequently asked to motivate people in the industry and beyond by delivering his insight on business and the environment.  He looks forward to continuing to teach and speak on social entrepreneurship.  Holzberger is also at work on completing a book on sustainable and ethical business practices.


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