| OHIO STYLIST & SALON | JANUARY 2018 | 7
Mission: Business Beautiful
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HERESay Goodbye to these Three Things in 2018
There’s something rejuvenating and refreshing
about a new year. All of a sudden, we feel the opti-
mism things could be different.
We have so much faith in this new beginning
more so than any other time during the year, goals
are set and plans are made for success. We tell our-
selves with conviction, “This will be the year that I
fill in the blank)
But why? What makes Jan.
1, 2018 so different than Dec.
Sorry guys, the answer is
nothing. Nothing is different
about Jan. 1, 2018, unless
there’s something different within you. No mat-
ter what your goals are for 2018, in order to make
room for that success, there are three things you
most certainly must leave behind in 2017.
Even the seemingly legit ones must
go. Holding on to excuses for why something
might fail or isn’t currently working provides too
many reasons not to try. For every excuse made
about why something won’t succeed, you’re elimi-
nating a potential solution before you give it an
honest, 100 percent attempt.
For example, if you’re among the legions of hair-
stylists still holding onto the belief that Amazon
is “stealing” your retail business, you’re not going
to do any better selling retail in 2018. Amazon
isn’t going to suddenly go away in 2018, so you’re
going to have to turn it into part of the solution
for increasing your retail sales rather than the ex-
cuse for your dismal numbers. Using Amazon as
a scapegoat for your lack of sales skills is so 2017;
this year we’re going to work with Amazon, learn
from Amazon, and be as suc-
cessful as Amazon. No matter
the challenge, no excuses may
be brought into 2018.
Preconceived ideas of how
things “should” be done.
There’s more than one way to
craft the perfect ponytail, emulate the perfect sun
kiss, or achieve the perfect fade. When it comes
to hair, we know the more techniques in our rep-
ertoire, the better hairstylists we’ll be. It’s so crazy
then how many hairstylists get an idea for how
success in the hair industry “should” be achieved
and turn up their nose at any method that differs.
Sally thinks Susan is crazy because she still
carries business cards everywhere and doesn’t
have an Instagram account, but Susan’s book is
full. Susan thinks it’s unfair Sally has 90 thousand
Instagram followers and a successful education
No matter what your goals are
for 2018, in order to make room
for that success, there are three
things you most certainly must
leave behind in 2017.