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be a waste of your time and

theirs; it does nothing to en-

hance your brand, their client

experience, or retention.

Holiday client gifts are not

just something we do now.

What we should be doing

are things that support our

individual brands. For your

business, that could mean

donating money to charity in

your clients’ names, infusing

extra love and care into each

service with a holiday condi-

tioning treatment at no charge,

or giving client gifts during

January to celebrate a new

year together instead of rush-

ing one in when “everyone else

is doing it.”

Don’t just jump on a band-

wagon, even if it seems like a

nice one. Think through what’s

best for your clients, your busi-

ness, and you.

Ali Davidson is the Director of Membership for Associated Hair

Professionals (AHP), which provides advanced education, busi-

ness resources, marketing materials, career support, and liabil-

ity insurance to hairstylists and barbers. For more information

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