6 | DECEMBER 2017 | CALIFORNIA STYLIST & SALON |WWW.CALIFORNIASTYLIST.COM
Mission: Business Beautiful
CLICK ON THE HEADLINE TO SHARE :: SAVE :: PRINT :: VIEWCLICK HERE The Great Debate: Client Gifts, Should You Give Them?
The hair professionals’ social forums are alive
with buzz and inquiring minds want to know: Are
you giving your clients a gift for the holidays?
As hairstylists, are holiday client gifts just some-
thing we do now? Do we give gifts to all of our
clients during the holiday season like realtors or
corporate law firms?
At the risk of sounding Grinch-esque, no—this
is not “something we just do now.”
We are not realtors or lawyers that have made
hundreds of thousands of dollars off each client
who may expect a token of appreciation for con-
tributing to the purchase of our mansions. Our
client/service provider relationships are very dif-
ferent from the models in other industries. If you’re
giving client gifts this year just because “’tis the
season and other people are doing it,” you’re wast-
ing your time, money, and energy.
A client gift given out of a sense of obligation
will be received with the same sense of apprecia-
tion as a toothbrush from the dentist following a
cleaning appointment. “Thanks … I’ll throw this in
my medicine cabinet for the next time my mother-
in-law comes to visit and forgets her toothbrush.”
Really, what was the point of that gift? A dentist
hopes his name on the side of the toothbrush will
make you feel appreciated and encourage you to
return to him, but in reality, there’s nothing special
about the toothbrush to remind you to see that
dentist versus any of the other thousands of dentists
handing out toothbrushes with their names on the
side. Giving a client gift just because you think every
other business is doing it is no gift at all.
I am not saying you shouldn’t give your clients
a gift this holiday season; I’m just saying don’t do
it out of a sense of obligation. If you feel the urge
to give your clients a gift this holiday season, ask
yourself these three questions.
Why am I giving a gift?
This is crucial and will
help to determine A) what the gift should be and
B) if you should even bother giving gifts out at
all. For example, if you want to give your clients a
gift to let them know you appreciate their busi-
ness, that would be an entirely different gift than if
you’re giving out client gifts to encourage people
to come in more often, try a new product, or give
you more business.
If you realize you’re only considering giving
your clients a holiday gift because the salon up the
street is, then don’t bother. A holiday gift is not go-
ing to make or break your salon, but one given out
of obligation is transparent, hollow, and a waste of
Is it really a gift?
Not all presents are gifts. If the