12 | NOVEMBER 2017 | NORTHWEST STYLIST & SALON |WWW.NWSTYLIST.COM Male Digits Matter
Movember is an annual event which centers on
raising awareness of men’s health issues. As a way
to show support and to drive action and involve-
ment, during the month of November men typi-
cally growmustaches and raise money to support
men’s mental and health issues, such as prostate
cancer, testicular cancer and male suicide.
For men, life moments can challenge their
beliefs of masculinity and the traditional expecta-
tions of being the provider, always being strong,
invulnerable and in control. When they are vulner-
able, life can be filled with doubt and uncertainty.
As many men do, they keep their struggle
private and don’t want to burden others with
their problems. This attitude is so unhealthy and
damaging, yet it’s so common. As a society, we can
often overlook men’s mental and physical health,
maybe because we too have bought into the idea
to be male is to be strong physically and mentally.
Men have needs too and this month is an at-
tempt to bring awareness and focus on them.
Men have been put in the position of being the
breadwinner, the pillar of the family and the care-
giver. They have been told they must be the rock
of society. We might not have realized it before but
it’s high time we do; men need to be supported in
taking care of their bodies and their souls.
Women on the other hand have a much big-
ger focus on their health. They know all about the
importance of having regular checkups and have
been educated at great length about the possible
and all too common health complications of being
female. October is the month used to bring clar-
ity to the number of people who are affected by
breast cancer, for example.
Women have also been taught over the years
what is needed to fill our emotional vessel so as
not to get depleted. Now we knowmen have the
same needs too. One of the simplest ways to feel
taken care of is to take care of our hands and feet.
Services like manis and pedis are simple pleasures
for both sexes. Taking time for our extremities is a
quick way to feel special, relaxed, and pampered.
Advertising to men means pointing out how
to take care of our bodies and the direct correla-
tion our hands and feet have with everything else.
These services are not only for appearances but for
health reasons too.
Unhealthy feet, for example, can lead to all
kinds of infections entering our bloodstreams and
making us ill. Advanced cases of foot fungus or
skin infections can greatly affect our liver, kidneys,
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