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NORTHWEST

FEBRUARY 15 - MARCH 15, 2015 | VOLUME XXXI | NUMBER 3 | ISSUE 359

STAY INFORMED: COSMETOLOGY BOARD NEWS | SHOWS | CLASSIFIEDS | PRODUCT REVIEWS | LOCAL HAPPENINGS

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PROFESSIONAL TRADE NEWSPAPER FOR THE BUSINESS OF: HAIR | NAILS | SKINCARE

Going Viral

The Power of

Social Media

Marketing in a

Digital World

Oregon and Washington

Cosmetology

News

Team Strategies for

Social Media

Dos

and

Don’ts

of Social Media Marketing

Turn a

Negative Review

Into a Positive Opportunity

A

Picture

is Worth

a Thousand

Referrals

Calendar

of

Shows and Events

For the Salon Owner and Beauty Professional Only

Cover Photo by American Crew All-Star Challenge Winner

Alyssa Brasket — The Barbers, Vancouver, Washington

Photograph by David Raccuglia