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Cover Photo by Joseph Rene Salon — Pasadena, California

Photography by Michael Vincent

Going Viral

The Power of

Social Media

Marketing in a

Digital World

California Board of

Cosmetology

News

Team Strategies for

Social Media

Dos

and

Don’ts

of Social Media Marketing

Turn a

Negative Review

Into a Positive Opportunity

A

Picture

is Worth

a Thousand

Referrals

Calendar

of

Shows and Events

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FEBRUARY 2015 | VOLUME 19 | NUMBER 9 | ISSUE 225