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NOVEMBER 15 - DECEMBER 15, 2014 | VOLUME 15 | NUMBER 11 | ISSUE 179

Retailing the Life Blood of the Beauty Business The “R” Word: Does Retail Matter? Ohio State Board of Cosmetology News Get Creative with Retail Games Ding$$$ I Just Made a Sale! Develop Your Own Retail Fortress Calendar of Shows and Events Sign Up Today for Your FREE Online Digital Newspaper visit www.ohiostylist.com

For the Salon Owner and Beauty Professional Only

PROFESSIONAL TRADE NEWSPAPER FOR THE BUSINESS OF: HAIR | NAILS | SKINCARE

STAY INFORMED: OHIO COSMETOLOGY BOARD NEWS | SHOWS | CLASSIFIEDS | PRODUCT REVIEWS | LOCAL HAPPENINGS

Cover Photo by IT&LY Hairfashion, N.A.

Hair by: Pasquale Caselle, International Creative Director

Make up by: Michelle Marie Miller

Photographer: Amy Strzalko of Picture This