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Cover Photo Courtesy of Artizen "Textural Dance Collection"

Hair: Steffan Tricoci; Makeup: Ashley Vest

Photography and Art Direction: Jean Sweet

Retailing the Life Blood of the Beauty Business The “R” Word: Does Retail Matter? California Board of Cosmetology News Get Creative with Retail Games Ding$$$ I Just Made a Sale! Develop Your Own Retail Fortress Calendar of Shows and Events Check Out Our Full Digital Edition Online featuring expanded articles, regional news, calendar listings and more. Sign Up Today! www.californiastylist.com

For the Salon Owner and Beauty Professional Only

CALIFORNIA

PROFESSIONAL TRADE NEWSPAPER FOR THE BUSINESS OF: HAIR | NAILS | SKINCARE

STAY INFORMED: CALIFORNIA BOARD NEWS | SHOWS | CLASSIFIEDS | PRODUCT REVIEWS | LOCAL HAPPENINGS

NOVEMBER 2014 | VOLUME 19 | NUMBER 6 | ISSUE 222