Create a Niche with Airbrush Makeup

By Leanne Molter

Offering a niche service is what all successful salon and spa professionals have in common. The following tips may help you create a highly profitable new salon service niche with professional airbrush makeup.

Unlike traditional makeup, airbrush makeup uses compressed air to spray a fine mist, so the makeup "sits evenly" on your skin. Airbrush makeup provides flawless coverage, by minimizing skin imperfections while giving skin a beautifully natural looking finish.

Emmy award winning makeup artist and founder of Dinair Airbrush Makeup, Dina Ousley explains, "True airbrush makeup cannot be achieved with conventional makeup techniques. With airbrush makeup, the final results are flawless looking and require no touch-ups. It is applied as a spray, resulting in a mess-free and touch-free antibacterial application. And because the results are so beautiful, the demand for airbrush artistry is continuing to grow beyond the entertainment industry to the consumer level."

Adding something unique like airbrush makeup to your salon menu can turn you into a more marketable hairstylist or makeup artist because it is something most of your competition won't have, which is the key to creating a niche service.

Finding effective ways to market and personalize your airbrush makeup services will add to your clients' desires to purchase it. Special occasion airbrush makeup artistry is easy to promote. You may become masterful at using fun hair and face makeup stencils to match the creative makeup artistry for special occasions.

These extra creative and artistic embellishments will add plenty of excitement, so your makeovers will be less traditional and more personalized. Clients react well to personal touches. When they leave with a memorable experience, they are more likely to return, spread the word and bring others back with them.

When offering airbrush makeup as an alternative to traditional makeup, it's good to emphasize the endless benefits that airbrush makeup provides such as: Airbrush makeup has a faster application time, while it is also hypoallergenic, light weight, long lasting and smudge-free.

Clients will always leave your salon with a flawless look. With superior quality, endless customizable options and quicker application times, you can be guaranteed clients will often be willing to pay more for this specialty makeup service.

"Once you and your clients are educated on the many special benefits of professional airbrush makeup," Ousley suggests, "they will be open to all sorts of creative suggestions to help them achieve their desired looks for any special occasion. By partnering with a reputable airbrush makeup company, you will stay on top of all the latest seasonal makeup trends from creative designs to new and fashion color options. Many companies will create new seasonal color palette updates. Make sure to visit their website often to stay up-to-date on all the latest trends, including video tutorials to achieve those looks. Your new airbrush makeup skills will allow you to easily charge $50 to $75 and more for special occasion makeup services and lessons."

When selling airbrush makeup services, it is important to make sure the application process is always positive and personalized. Look at the features or services your competition is offering or not offering, so yours will be different.

The goal is to become known as the most respected and progressive makeup artist in your marketplace. Create an airbrush marketing program that will promote weekend services, special occasion services as well as offering special programs for teens and seniors. There are many creative possibilities to expanding your full-service beauty niche with airbrush makeup in the local market.

Besides providing a wonderful new aesthetic service, you may also retail airbrush makeup products to bring in extra profitability for your salon business. Today, you can sell your clients airbrush makeup kits as part of your salon retail program, while knowing they will always be back for lessons and to get their makeup done by your professional team for special occasions.

This offers another opportunity for enhancing a more personal relationship with your clients. You could even create a membership program to offer tips, advice and promotional discounts on the purchase of new seasonal colors and many other necessary items for their personal airbrush kits.

All salon clients have the instinctual desire to be entertained or fascinated; especially before they invest in any new products and services. Clients will always be intrigued with professional airbrush makeup, because it is something exciting, new and different. With airbrush makeup, you will be able to create a powerful new money-making niche that will successfully make your salon known as one of the best in town!

Leanne Molter is a Marketing Coordinator at Marketing Solutions, a full-service marketing, advertising, media relations and consulting services agency specializing in the professional beauty business. For more information on Dinair Airbrush Makeup, call 818-308-8500 or visit www.AirbrushMakeup.com.