Services for Early Detection and Treatment of Hair Loss

by Jenny Hogan

Today, hair loss and hair thinning affect an estimated 75 percent of all men and 20 percent of healthy women.

The hair loss industry in the U.S. is worth billions of dollars each year, with many products and services offering solutions for men and women suffering from hair thinning, shedding and breakage.

Beauty professionals working in salons and spas can benefit from providing services for clientèle for early detection and treatment of hair loss, creating better results for your clients, while also helping you to advance your career and grow your business.

Educate yourself on hair loss so you can better understand what your clients are experiencing.

Divi International's National Sales and Education director Richard Gundry is a hair loss expert who learned about these special services over 30 years as a successful hairstylist, salon owner and educator. Gundry first became interested in hair loss services through a client who was a hair restoration surgeon and then began to educate himself on hair loss.

He began carrying products to address thinning hair and breakage in his salon. As Gundry noted, "I believe all hairstylists and beauty professionals should have this type of knowledge. Once my clients realized what I knew about hair loss, it opened the door to talk about the types of problems they were having. Most clients will speak to their hairstylist about hair loss before they ever speak to a medical professional."

Learning some basics about hair loss will enable you to have a meaningful conversation with clients and give them some options for services or products that address their condition. Of course, clients should be advised to check with their physician to ensure there is not a medical condition that could be contributing to their hair loss.

Explore continuing educational opportunities on hair loss through your product line manufacturers, trade shows, cosmetology schools. Go online to educational resources such as www.WebMD.com, or www.ISHRS.org, to learn more about the process of thinning hair. Look into product lines formulated specifically for thinning or damaged hair and treatment options such as laser or L.E.D. light treatments, hair extensions or other hairpiece options.

Educate your clients on the basics of hair loss. Many people still believe hair loss comes from the mother's side of the family, while the facts are that the gene for hair loss can come from either side of the family tree or go back generations.

Another misconception is that balding hair actually falls out, when the balding process really involves the diameter of the hair shaft becoming smaller with each four-year hair growth cycle, eventually disappearing entirely. A normal hair is approximately 70 microns in diameter, but in areas of balding, the hair diameter will progressively miniaturize to 25 microns or less.

Hair shedding is a natural process that occurs on an on-going basis. There are approximately 100,000 strands on an average head of hair. Hair grows in three different phases and at any given time will be in one of the separate phases. The first phase is the anagen phase, which lasts from four to six years and consists of active hair growth. The second phase is the catagen phase, a resting phase in which the hair follicle actually regresses. The third phase is the telogen phase, in which hair sheds.

About 90 percent of the hairs on a human head are normally in the anagen phase at any given time. The average head will shed about 50 to 60 hairs per day and normal hair growth rates are about one half inch per month. Hair growth rates and natural hair phases can be disrupted by many medical and environmental factors, such as medications, genetics, diet, autoimmune disorders, pregnancy and stress.

Hair loss treatments for balding are rarely suggested to consumers until the hair is visibly thinner, but by that time, as much as 50 percent of the hair in the thinning areas is already gone. You can detect early hair thinning 10 to 15 years before it is visible to the naked eye by using a cross-section trichometer device that measures both the number of hairs per square cm of scalp and the diameter of those hairs.

Mike Vidal, CEO of Divi International, offers the HairCheck measurement system that he developed along with renowned hair restoration surgeon Dr. Bernard Cohen. HairCheck has the ability to measure hair thinning, shedding, breakage and re-growth.

Vidal explained, "By detecting balding years before it is visible, there is a much greater opportunity for earlier treatment and more likely re-growth."

Focus your message on early prevention and treatment, and then educate your clients on what hair loss really is and how it works. Finally, provide your clients with tangible evidence of their hair loss that can be measured and then managed. Providing valuable hair thinning services and products in your salon or spa will not only offer added value to your existing haircare services, it will provide the best results for your clientèle while also growing your business.

For more information on HairCheck or the full line of Divi International products call 800-233-7453 or visit www.HairCheck.com.

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