Ohio Salon Makes a Difference with Social Media and Online Marketing

Salon Bravissimo
Salon Bravissimo team (from left to right): Anita Solivan, Lucy Lopez - Owner, Andrea Gigante. (Not pictured: Krista Adkins and Daniel Magana)

The stylists at Salon Bravissimo in Lakewood, Ohio, know that their clients' lives are busier than ever, with a lot of items farther up their to-do lists than getting their hair cut or colored. But with flexible hours, new services and a commitment to online marketing, Salon Bravissimo lives up to its motto "we help busy women stay beautiful."

Salon Bravissimo, which was opened by owner Lucy Lopez in 2006, specializes in fashion-forward hair design by experienced, friendly stylists who have flexible hours to fit even the most hectic schedules. They offer full hair services with a specialization in curly ethnic and Latino hair, as well as waxing, full nail services, and make-up application.

Bilingual in both English and Spanish, the Salon Bravissimo team sends a popular email newsletter every six weeks that dishes all the hair news – everything from salon happenings to celebrity trends. It includes an introduction from Lopez, inspiring quotes, links to the music heard in the salon, and seasonal hair and beauty tips. The salon uses the email newsletter to keep both clients and stylists informed, as well as help everyone feel a part of the Salon Bravissimo family no matter where they are.

"So many salons are intimidating. We want our space, our staff, and even our email newsletter to be inviting, comfortable and welcoming," said Lopez, a native of Northeast Ohio who has more than 25 years of hairstyling experience. She is joined at Salon Bravissimo by stylists Anita Solivan, Andrea Gigante, Krista Adkins and Daniel Magana.

Salon Bravissimo also has a website and an active Facebook page that shares news, announcements and photos of clients' hair.

"I've always loved the big difference of 'before' and 'after' photos, and Facebook lets us easily share those photos with our clients and friends," said Lopez. "They show our passion for our work and how the right cut and color can transform a person."

Lopez believes that using email marketing and social media is a low-cost way to market her business. Another great benefit? It reaches clients where they are – at work, at home watching TV at night, on their mobile phones – and reminds them of Salon Bravissimo's services and support.

"Online marketing tools are fantastic resources for small business owners. Don't limit yourself by not taking advantage of them," advises Lopez.

In addition, Lucy and her team also host uniquely fun educational events for clients. One of the most recent was a Holiday Prep Party last December, which was also a fundraiser for the Cleveland Food Bank's Harvest For Hunger campaign. At the party, guests could mingle with the stylists, see the latest holiday hair and make-up trends, and learn how to achieve the looks at home. They were also invited to bring a holiday outfit to the party to have Salon Bravissimo stylists recommend the best hair, make-up and accessories to match it.

"We love taking clients to the next level with their appearance and helping them evolve into having a more progressive look," said Lopez. "I've tried to create an atmosphere that is fun, full of great energy and creativity, and a place where everyone – both stylists and clients – can reach their highest potential."

Lopez also credits providing great customer service, a flexible availability in booking clients with the dates and times they need, and a commitment to continuing education for Salon Bravissimo's success as a small business that has survived tough economic times by keeping clients happy and in its chairs.

"Learning new techniques opens our minds and helps us present new and fresh ideas to clients that will stir up excitement for them," said Lopez. "Clients want our professional advice and want to learn new ways to look and feel gorgeous."

Salon Bravissimo is located in Lakewood, Ohio. For more information reach Lopez at (216) 221-8826 or visit www.salonbravissimolakewood.com.

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