ISSE Midwest Comes to Chicago

The International Salon & Spa Expo, or ISSE, is the largest, professional cash-and-carry show on the West coast and will debut in the Chicago area March 26 - 28, 2011. ISSE Midwest, as it will be known, will feature many of the biggest names in beauty such as Conair/RUSK, OPI, CND, Joico, Keratin Complex Smoothing Therapy, and Columbia Cosmetics along with many "indie" beauty brands.

Internationally renowned hairstylists such as Beth Minardi, Faatemah Ampey, Karg + Blackwell, Martin Parsons, Renee Antonio, Damien Carney, along with many others, will also present amazing educationally focused shows on the latest hair trends. Financial guru, Suze Orman, will also be at ISSE Midwest on Sunday, March 27 presenting The Style of Money - Making It Work for You!

If all this isn't reason enough to attend, ISSE Midwest will feature a nail competition sponsored by Nailpro Magazine in addition to the all-new EstheticsAmerica & Wellness pavilion, which is dedicated to skin care products, services, and education. The Legends & Icon gala, honoring Yosh Toya and Beth Minardi, will also take place on Sunday, March 27 and will benefit the NCA Cares fund. ISSE Midwest will be held at the industry favorite Donald E. Stephens Convention Center in Rosemont, Il. For information and tickets, www.probeauty.org/issemw.


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