PBA Announces New Event, ISSE - Midwest

The Professional Beauty Association (PBA) announced the newest PBA event, the International Salon and Spa Exposition - MIDWEST. Focused on lowering costs and increasing communication, ISSE - Midwest will bring the same level of professionalism, quality education, leading exhibitors, and large industry attendance that have become the industry standard at PBA’s other tradeshows, ISSE - Long Beach and Cosmoprof North America - Las Vegas. The first ISSE - Midwest show will debut March 26 - 28, 2011 at the Donald E. Stephens Convention Center in Rosemont, Illinois.

“PBA has set the industry standard for tradeshows, and we are excited to be able to offer the beauty industry an event in the Chicago market that provides significant cost savings without sacrificing quality and professionalism,” states Eric Horn, PBA’s Associate Executive Director for Business Development. “With absolutely no drayage, reduced rental rates, and the freedom to negotiate discounts for multiple PBA tradeshows, exhibitors will realize considerable savings.”

With several leading beauty manufacturers already committed to ISSE - Midwest including Conair Pro, Rusk, BaByliss Pro, Satin Smooth, Forfex, and OPI, exhibitors and attendees can be assured the event will be filled with quality exhibitors and attendees. For additional information on ISSE - Midwest, please visit www.probeauty.org or contact Eric Horn at 1-800-468-2274 or eric@probeauty.org.

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