January 2010

The Power of 10 in 2010

As the calendar turns over to 2010, will you be ready to turn around your business?

At P&G Salon Professionals they say “Let’s leave the 2009 downturn behind and plan to WIN in 2010.”

Work closely with your manufacturer partner to plan promotions, learn about new products and techniques; find the best educational programs for you and your staff.

When asked, “What one thing should salon owners do to turn around in 2010?” these leaders shared this advice:

Nick Arrojo, ARROJO Studio, NYC – Retail is the missed opportunity. Think of your team as educators to clients, not sales people. Talk to clients about the products they need.

Geno Stampora, Industry consultant, author, motivational speaker – Teach all employees to take personal responsibility for their marketing of their skills and services in the salon.

Adam Broderick, Adam Broderick Salon, Ridgefield, Conn. – Move your focus from revenue to expenses. Look for things to cut that won’t affect the client experience. Find opportunities below-the-line to improve profitability.

Janine Jarman, Hairroin Salon, Hollywood, Calif. and Sebastian Stylist Design Team Member – Create goal boards with staff, using magazine cutouts to visualize. Share with one another to keep the team accountable and working together. Also, develop a clear education plan for the year.

Lois Christie, Christie Salon & Spa, Bayside, New York and president, Intercoiffure America/Canada – 2010 is all about making clients a part of the whole salon experience with extraordinary service. Take advantage of what major manufacturers offer to help build your business. We are all in this recovery together. Also, joining organizations such as Intercoiffure, where successful owners share ideas and knowledge, is a huge advantage.

Anthony Muti, Creative Director, Mario Tricoci Salons & Day Spas, Chicago, Ill. – Build each staff person’s business and train them to brand their own business.

Larry Silvestri, COO, Mario Tricoci Salons & Day Spa – Watch your inventory and controllable expenses. Use one color line that you can train all your staff on, and use on all of your clients.

John Donoto, Donato Salon + Spa, Toronto, Canada – Up your customer experience by always trying to out-do yourself.

Sab Shad, Erwin Gomez Salon, Washington, D.C. – Make staff training a priority by booking education during the workday. Train soft skills with as much diligence as technical training. Don’t let negative energy pervade the whole salon.

Marie Gaglioti, Dieci Salon & Spa, Livingston, New Jersey – Use the 1:1 time you have with each client to provide solutions, talk about her beauty needs and recommend products that you provide.

P&G’s salon-exclusive brands are distributed in more than 180,000 salons across the globe, including Sebastian Professional, Wella Koleston, Clairol Professional, Wella Professionals, Nioxin, Graham Webb, Back to Basics and Halo. For more information visit http://www.pg.com.

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