January 2010

New Men’s Salon Opens in Portland

Y Chrome Opens in PortlandCeleste Trapp and Shannon Hall have announced the opening of a new men’s salon in downtown Portland, called Y-Chrome that offers men a modern twist to the old-school barbershop experience.

Despite an economy that many consider unfavorable to launch a new business, business partners Trapp and Hall believe this new concept fills a niche for professional men who want to receive basic services in a comfortable environment and at an affordable price.

Opened in November, at 609 SW Washington Avenue in downtown Portland’s hotel and retail zone, Y-Chrome aims to create an inviting environment for men to enjoy a haircut, shave or shoeshine while focusing on “the art of barbering.”

“We really took our time researching the concept and a good location, and we feel there is a great opportunity with this business in Portland,” said Trapp. “After opening HairM in 2003 and getting to know the industry and what Portland consumers are looking for, Y-Chrome is a step above the family salon or barbershop and a place busy professionals can come for basic services.”

Complete with black and white checkered tiles, white-coated barbers (both men and women), plasma TVs, a pool table and local microbrews available by the bottle, Y-Chrome represents a modern twist on an old-school barbershop. Open seven days a week, Y-Chrome offers haircuts, shaves and shoeshines by appointment and for walk-ins, as space permits.

In addition to the services Y-Chrome offers clients, the salon will also be offering advanced training in men’s cuts using the American Crew training program. Y-Chrome will offer weekly two-hour courses to all staff, free of charge. For more information, visit www.y-chromebarbering.com.

Untitled Document