August 2008

How to Increase Profits With Hair Extension Services

By Adrian Kirby

Hair extension methods have been routine for me for the past 30 years, so it is no surprise to see the consumer finally coming on board to this wonderful way to enhance their looks.

Celebrities such as Paris Hilton, Raquel Welch, Jessica Simpson have launched their own hair extension lines to keep up with the consumer demand caused by the sudden public awareness and popularity of extensions.

Movies, television and magazines with pictures of actors and singers who have long, beautiful, luxurious hair bombard consumers. Of course, they want that same glamorous look, complete with the same lush hair as their favorite star. Therefore, hair extension stylists are now catering not only to celebrities but also to clients ranging from teenagers to grandmothers.

When your client calls and inquires about hair extensions, what do you tell them? Do you send them to someone else in town? Do you direct them to an infomercial you saw on TV or the Internet? On the other hand, can you say, “Yes, I can help you”?

As a successful stylist it is important to ask yourself, “Why am I allowing others the opportunity to generate great income when, with a minimal investment and a few hours of training, I can give my client what they want and increase my profits at the same time?”

Most of the major hair extension companies offer training, but only for their own individual line. I recommend seeking out a specialized training class that encompasses several different and most popular methods.

Here are some recommendations from my knowledge as a hair extension educator to get you on your way.

It’s important to learn three different price modalities. This means your clients’ budgets may range anywhere from $400 to $2400, and stylists should be equipped with the skills that cater to any budget.

The ideal system for clients on a strict budget, who want long, luxurious hair for a day, or a night, is human hair clip-on extensions. Most come in different textures and lengths, making this method suitable for almost any ethnicity. These extensions can either be attached and removed by a professional stylist or by the client. Once removed, the pieces can be stored for future use. This is a fast, inexpensive hair extension method, due to the minimal labor and time required.

Since your clientele’s budgets may vary, you should never carry only one high-end line, nor should you turn away clients in need because you are unable to give them what they desired. Keep in mind that people have different hair densities, thus one method might be ideal for one person but terrible for another. Ask yourself this question, “Since people have different budgets, am I equipped to service every person that sits in my chair?”

Stylists should attend at least one large trade show per year, observing all the latest hair extension methods offered. Pick the ones you would like to add to your repertoire. Adding new services for your clients, such as hair extensions, increases your revenue potential. How else would you make an average of $200 to $400 an hour?

There are several types of hair extensions to suit all clientele. Learn at least three methods. Different hair extension methods include clip-on systems, lace front wigs, hairpieces, the many brands of single strand fusion, the tape method—the list goes on.

There are many questions to ask yourself when you decide to enhance your income and creativity with hair extensions. Seek solid education from a reputable instructor, research the demographics of your area and consider all the products and options available. Then get to your chair and energize your clientele and your cash flow with the hottest new trends in hair extensions.

Adrian “The DreamWeaver” is founder, mentor and instructor of the Dallas Academy of Hair Extensions in Texas. For more information call (972) 387-5677 or visit www.hairextension.com