August 2008

America’s Beauty Show 2009 Turns Up the Heat with Shear Volume

Shear Volume, a VIP summer beauty bash, kicked off the high profile headliners booked for next year’s America’s Beauty Show, to be held March 28-30, 2009.

This summer’s Shear Volume event was held at the Climax Lounge at the center of Chicago’s hot River North scene, hundreds of hairdressers joined industry VIPs and celebrities alike to celebrate the top talent lining up to work the runway at the show.

Along with a great night to party, stylists from all over Chicagoland were treated to special one-night-only appearances. Anthony Mascolo of TIGI made an exceptionally rare USA appearance, then there were Luis Alvarez and Ann Bray of Aquage—creators of the looks for America’s Beauty Show 2009—and Irene Meikle, the brilliant Artistic Director for Mizani.

All displayed the talent that gained them headliner status for the 2009 show’s runway. Stylists, salon owners and their guests packed the downtown club, danced to the pulsing house music of DJ Victor R and raised their glasses to another action-packed year with custom Right Gin cocktails.

The audience also put a lot of hands together for special guests Ben Mollin of Shear Genius, Steven Rosengard of Project Runway and David Anthony, famed fashion photographer.

“This was awesome! There’s nothing else like this happening for hairdressers in this area,” said Angela Avorio, a stylist at Samantha Marie Salon. “It’s only July and I’m already excited for America’s Beauty Show 2009. I’m hoping Cosmetologists Chicago plans to put on a few more parties!” And they will.

Shear Volume is only the beginning—in the coming months, look for the latest news on your favorite industry event. America’s Beauty Show ‘09 will raise the beauty-pro bar again with only the finest when it comes to educators, events and just plain fun.

For more information visit www.americasbeautyshow.com or 1-800-883-7808.