March 2013

Lisa Kind - Editor

The Mane Objective | by Marco Pelusi


The One Who Talks the Most, Learns the Most

Lifelong Learning for Lifelong Business and Personal Success

Do you want to increase your or your staff's skill level as hair designer professionals? What do you need to add to your repertoire as a hairdresser and/or business owner?

Whatever your response may be, the answer is simply this -- to learn.

For me, it's been a marvelous experience both to teach and to learn. Prior to the opening of my own West Hollywood studio, my years were spent as a lead regional, national, and international trainer for major global color manufacturers. I still enjoy leading a color class full of talented haircolorists. I've trained hairdressers, clients, and retailers about my new haircolor techniques and/or my product system.

This year, I've already been experiencing a fantastic newfound love for education within our industry once again- both for instructor and student. The exchange of ideas and the sharing of knowledge are wonderful and motivating. This exchange is what I love about education. There are literally no limits -- no matter where you are in your career -- to expand the scope of what you do through education and certification.

There's a process referred to as accelerated learning. A leading principal behind it is simply the one who talks the most, learns the most. Therefore, if we all share our ideas with each other -- teacher and student alike -- we will learn and therefore increase our skill level. I'm always so energized to practice what I preach with every client who sits in my chair and with every hairdresser who sits in my classes.

It is important to take time to think through your individual talents or business offerings carefully. Focus on a specific area you would like to add as a new skill for this new year.

For example, smoothing and straightening services have emerged as a fast growing category in hairdressing. Perhaps you and/or your staff might become certified in this area this year. Or, if you're already certified, consider a new certification with a different smoothing treatment company or treatment.

Take some time to do some research. Check out manufacturers; discover which one suits you and find out about their certification program. Then, the fun part is letting all your clients know that you've recently become certified in this new skill and that you're now able to offer this service to them.

The really fun part is hanging up your new certificate at your station. Why not? It's free advertising for you and will spark questions and interest from anyone who sits in your chair. (I always offer certificates to attendees that complete my courses).

Whenever you complete an advanced education course, you need to be recognized you have done so successfully. A certificate acknowledgement will boost your confidence in your newfound skill and allows you to offer it easily to your clients.

When you get back to your business, it's up to you to share the new skill you've learned and what you're now able to offer. For instance, if you complete a course on smoothing/ straightening services, a certificate placed right next to you at work reinforces the fact you invested yourself further into your craft, and quite frankly, will hopefully assist you in helping more clients and therefore, making more money -- immediately.

There exists the possibility of becoming certified as an educator for a hair product manufacturer as an extension of your repertoire. The potential is endless. Do you wish to further your skills to the point that you wish to teach others? Remember what I said earlier: the one who talks the most, learns the most. Therefore, educators learn a lot, right?

Becoming an educator can be one of the most worthwhile endeavors you may ever complete in your career, or in your life, for that matter. It's an experience you carry with you in your day-to-day work life -- a newborn strength within you -- something that expands your scope behind the chair. Keep this prospect in mind and resonate on it. Is teaching for you? Could it be a goal of yours this year?

In the end, as far as education is concerned, it's important for all hairdressers and business owners to participate in ongoing learning. Ultimately, it's an excellent idea to become certified in a new hairdressing skill, or even to become certified as an educator. Continual, lifelong learning adds to the depth of your skills and adds to longevity of the life of your business.

Marco Pelusi is globally recognized as a leading haircolor authority, platform artist and educator, and celebrity haircolorist. Pelusi created the Marco Collagen Color Guard HairCare System, the collagen system developed for color and chemically treated hair. Marco is available for one-on-one intensive color training at his studio. For more information, visit



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