March 2013

Jerry Tyler

Blue Highways | by Jerry Tyler

 

Extend Your Portfolio and Worth with Certification

One way to increase our abundance is to expand our scope of practice by offering new services. This not only meets challenges with positive results but also attracts new clients seeking these new services.

Achieving the self-confidence needed to offer a new service may require more training that results in certification. This will tell those looking for those services that we are qualified and recognized as a certified provider of this service.

This also speaks to the point that we are trained in the proper use and application to give the product or technique its desired end result with the full backing of the certifying entity.

A major area that is evolving in the beauty industry is the focus on hair enhancement. This new addition of services meets a variety of needs and offers many solutions we may offer as professionals.

Demographically, each target market has different needs requiring hair additions or extensions; even the custom and ready-to-wear wig business is now making market penetration in the professional salon industry. With the focus on "Red Carpet" hair and celebrity style, the ability to temporarily add hair through "clip-on extensions" or offer a more long-lasting result through attached hair extensions gives our clients more options. There are hair additions for every financial market.

With the aging of the Baby Boomers and Generation X, the ability to counter hair loss and offer lengths to hair they are challenged to grow, allows this group of clientele to maintain their desire to look good and feel good in those middle years. Hair enhancement is also available for those who experience hair loss due to medical reasons.

Not only does providing hair addition as a service option enhance our overall financial gain, but the sale of hair to be attached or hair pieces can provide additional revenue as a non-service purchase option to our clients. The challenge here is to have a reliable source of quality hair provided from qualified manufacturers and distributors. Knowledge of the product's point of origin, where it is manufactured and the long-term length of wear potential is crucial to know in order to give confidence in the product we are providing.

Many new strides have been made in the methods of attachment in recent years and the choice should improve and protect the integrity of the clients' natural hair and the hair to be attached. Education given to the client on the proper care of their enhancement is necessary as this will assure the long term care of the attachment.

Many companies that offer courses on hair attachment also offer hair for sale to provide the client. This is a win/win situation as there is a link between the certified attachment training and the quality of the product provided.

Using hair enhancement as a means to expand your scope of practice can go a long way in assuring our continued growth as professionals in the beauty industry and provide new meaningful solutions facing our clients.

Jerry Tyler's column Blue Highways is his "Road Less Traveled" perspective on the solutions and challenges facing the beauty industry. With over 35 years in the salon industry as an industry leader, educator and artist. He is currently "Director of Industry Relations for Carlton Hair and former Board president of the California Board of Barbering and Cosmetology.