January 2013

Jerry Tyler

Blue Highways | by Jerry Tyler


Color Minded For Our Profession and Environment

In my journeys I am continually in awe of the progress our industry continues to make in spite of the challenging times we are living.

One particular area of our industry that is constantly evolving is the area of haircolor.

As a primary part of our professional offerings, it is driven both by continued advancements in technique and products, as well as creative means of delivery.

The impact of color in our day-to-day lives touches us all. We don't always take advantage of this fact. Making a change in how we use color can not only improve our guests' image but also make a shift in our overall work environment.

It is important to become aware of the power of color.

We can use color to excite, soothe or calm. Color can balance or enhance. We can use neutral or earth tones to bring down the intensity or we can invigorate and create excitement with the introduction of warm tones to the image or environment. Cooler tones can sooth and shift our space to the calm.

The power to change or shift our overall image with color is truly remarkable. It can be bold and aggressive or subtly nuanced. Matching the intensity of color to the personality of the intended receiver is your responsibility. We must carefully read the individual to assure a positive outcome and ask the right questions to get the best results.

Finding out how to arrive on the best color choices come from knowing the clients fashion profile. You can figure this out as they are driven by their degree of expression (high or low); then by their degree of dominance (high or low).

High dominance/high expression requires bold, bright and expressive color choices. These guests are fashion forward and are in a continuous quest for what the next big trend is in the fashion world. They challenge us to stay ahead of the curve

High dominance/low expression people dress in classic tones. They have a high expectation of you to achieve results with flawless execution. They are driven by results.

Low dominance/high expression desire soft colors, pastels and nuanced warm tones; these people are sensual and romantic.

Low dominance/low expression ones seek earth tones and prefer naturally derived products.

There are both primary and secondary profiles. This is what balances the individual. A secondary addition to color can create a sense of balance as well. If the primary profile is high dominance/high expression, the color choice may be an "intense red." Yet if their secondary profile is low expression/ low dominance, the addition of neutral or earth tones could mellow the intensity while still maintaining a highly expressive color.

The same principle can be applied to our salon environment where color choice is concerned. If we want to create a calming, soothing environment, use calming and cool colors as your design choice. It has been shown that colors can impact the overall degree of productivity and how co-workers relate to each other in the work environment.

The right choices in product and delivery based on achievable results go a long way in your success. Correct product knowledge and proper application go hand-in-hand. The key is not to over-promise the capability when choosing the color product. Plus we need to be constantly mindful to promote products that keep the integrity of the hair by proper technical choices.

Continued awareness of color and how it can benefit us professionally and environmentally can go far in insuring our growth individually and as an industry.

Jerry Tyler's column Blue Highways is his "Road Less Traveled" perspective on the solutions and challenges facing the beauty industry. With over 35 years in the salon industry as an industry leader, educator and artist. He is currently "Director of Industry Relations for Carlton Hair and former Board president of the California Board of Barbering and Cosmetology.