December 2012

LeAnne Velona

Strictly for Students| by LeAnne Velona


A Career Makeover: Choosing Beauty for Your Next Career

Reinventing Yourself

Do you have a friend who is unhappy with their current job?

Tell them that now is a perfect time to reevaluate their goals and ask if choosing beauty for a career is right for them. Here is what you can say to them:

The beauty industry shows no sign of slowing down. In fact, the beauty industry has grown in the past five years despite the economic recession and it is expected to increase by 20 percent through 2018, which is much faster than the average for all occupations.

Because the services provided by hairstylists, nail technicians, and estheticians cannot be automated by a machine nor can they be exported overseas so jobs in hair and beauty and wellness jobs are always in demand.

Working in the beauty industry can be quite rewarding. After all, you are making a difference in your clients' lives, improving their appearance and boosting their self-confidence. How far you go in your career is up to you – your talent, your passion and your determination to succeed.

So, how do you know if switching gears and pursuing a career in beauty is the right decision? Making a switch in careers can be scary but with the right resources, training and desire to learn, a lucrative career in beauty is possible.

To start, education is a must. The first step toward a new career in beauty is education; not just in the beginning but for the rest of your career. Whether it's perfecting your skills, learning new ones or staying on top of beauty trends, a beauty education, continuing education courses and hands-on salon experience are the fundamental building blocks to a successful career in beauty.

There are several options for beauty education including a local beauty school, online courses, and attending workshops and seminars. Highly recommended is a beauty school that combines theory with hands-on instruction. You will not only learn textbook material, but you will also have the opportunity to try your hand at offering beauty services while learning the art of customer service by interacting with real clients. 

Once you have chosen a school, it's time to choose a program that matches your interests and career goals. There are dozens of options available from cutting-edge programs such as laser technology to creative ones like makeup artistry and hair design.

The next step in determining if a new career in beauty is right for you is to ask questions. Take the opportunity to learn from people that are already in the industry. Ask questions of a seasoned professional and someone who has newly entered the beauty industry to get a clear perspective on what you can expect when you first launch your new career in beauty and what you can anticipate five to 10 years from now.

An internship, part-time job, or assistant position will give you great insight to your future career as a hairstylist, nail technician or esthetician. Not to mention it's a great opportunity to network and build your potential client base. 

Learning the technical skills in hairstyling, nail care, massage and skin care is just one part of pursuing a career in beauty. The second part is developing your business-related skills, from customer service and sales to merchandising and bookkeeping.

Entrepreneurship is essential for a long and satisfying career in the beauty industry, and if you have the motivation to make a career change, you likely have the drive to succeed in your new career path. Understanding marketing and management will also help you get up to speed on the business side of the beauty industry. 

From cutting hair behind the chair to helping celebrities look their best in front of the camera to working alongside top stylists, a career in the beauty industry is a service job and you must have interpersonal skills, also known as "people skills," to effectively communicate with your customers.

Having good people skills will give you a step up as you enter your new career in beauty. Smiling, providing a warm welcome, being a good listener and paying attention to what your clients say will keep them coming back for more.

As 2012 comes to a close, remember that it's never too late to learn a new skill, so start fresh and forge ahead on your fulfilling new and exciting career path in beauty.

LeAnne Velona, director of esthetics and massage therapy education for Marinello Schools of Beauty, has been a certified licensed esthetician for over 18 years and is also a licensed holistic health practitioner. Marinello Schools of Beauty offer cosmetology and esthetics programs at campuses in Arizona, California, Nevada, Oregon and Utah. For more information, visit