July 2012

LeAnne Velona

Strictly for Students| by LeAnne Velona


Making Money with Add-ons

Hair, Feather and Lash Extensions

Many stylists feel frustrated by the number of clients they see on a regular basis as compared to how much revenue they bring in.

A solution to this problem is by offering add-ons in addition to services regularly offered to increase profits.

This solution is beneficial for several reasons. First, by offering new services, you become a greater resource for your clients. Second, add-ons are an easy way to increase your profits without working longer hours.

There are many add-ons that you can consider offering your clients including hair extensions, feather extensions, and lash extensions.

Feather Extensions, which describe the process of clipping feathers that can be curled or washed in hair, are a popular trend. Celebrity fans include Steven Tyler, Lady Gaga, and Selena Gomez.

The feather extensions trend has increased in popularity rapidly and as result, some stylists have taken advantage of trend by offering feather extensions as service to customers to help increase profits.

Feather extensions are especially appealing to stylists and salons because they can be applied relatively quickly. Feather extensions come in different colors, styles and lengths, and are an easy way to add depth and dimension to hair without making a permanent change.

Customers can showcase their individual personality and sense of style by choosing a funky or colorful feather extension or a style that is more subtle. Offering feather extensions is a great example of how stylists can increase profits by keeping up with the latest beauty trends.

Feather extensions have been the rage for a while now, so just think of how much income you could have accumulated if you had jumped on this trend early on. Also, by offering feather extensions and similar popular add-on services, you are building an image of being at the forefront of beauty trends to your clients, which is always a plus.

Lash Extensions are not a new beauty trend, but a trend that has maintained and increased its popularity in recent years. It makes sense why. Who doesn't want fuller, longer and more dramatic lashes?

This beauty trend has a long list of celebrity fans adding to its popularity including Jennifer Lopez, Ashley Greene, and Megan Fox. As a result, offering lash extensions is a great way to increase revenue. In fact, many stylists and salon owners who have seen their profits decline from traditional beauty services are still making profits by offering lash extensions.

A great benefit of offering lash extensions is that they require monthly touch-ups guaranteeing a steady stream of repeat clients. You will need to invest money initially to be trained to offer this service, but it a worthwhile investment. In fact, many think that the lash extension trend is one that will remain strong, similar to the popularity of hair extensions. The trend might evolve – think new colors or lengths – but the demand for longer, fuller and more dramatic lashes will remain the same.

Hair Extensions are one of the most profitable services offered by stylists and salons. Hair extensions are used by clients for a variety of reasons – increasing fullness, adding length and even color.

Although hair extensions have long been popular with celebrities like Beyonce, Jessica Simpson, and Britney Spears looking for added glamour, this trend has entered mainstream and is now used by clients looking to create a new look for a special occasion.

Given their popularity, hair extensions are a great service to offer to boost your profits. In fact, many stylists find that hair extension services are much more profitable than the standard trimming and styling. In addition to offering hair extension services, you can also consider offering a blowout package for your clients with hair extensions since some clients will want help blowing out their hair with the addition of hair extensions.

One of the many benefits of offering hair extensions is that they are a dramatic change for your clients. This means that your clients inevitability will be asked by friends and acquaintances about their new look, which helps create a natural buzz for you and your services. After all, word of mouth is one of the best ways for building your client base.

These add-ons are just a few of the many possibilities that are out there for you to take advantage of. If you are interested in offering new add-ons, it is important to read about the latest beauty trends, researching which services your competitors are offerings, or better yet, ask your clients what services they are interested in which you don't currently offer.

Doing so is a great way to find out which of your clients' needs are not being met currently, and fulfilling them. This will give you an advantage over your competitors and better yet, increase your profits.

LeAnne Velona, director of esthetics and massage therapy education for Marinello Schools of Beauty, has been a certified licensed esthetician for over 18 years and is also a licensed holistic health practitioner. Marinello Schools of Beauty offer cosmetology and esthetics programs at campuses in Arizona, California, Nevada, Oregon and Utah. For more information, visit www.marinello.com.