January 2012

Lisa Kind - Editor

The Mane Objective | by Marco Pelusi


Jump-Start Staff Loyalty

Nothing creates salon success like talented, happy, long-term staff members. From front-desk operations, to hairdressers, nail techs, etc., a well-treated salon staff is like a well-treated family -- content and loyal.

The New Year is a perfect time to learn something new about staff appreciation expressed through a joyful attitude and a grateful heart. Let's face it, is there anything more truly valuable than a loyal salon team member? Here are five strategies to help jump-start your staff loyalty.

1. Maintain an Engaging Environment

One strategy for keeping good staff members on board is simple, and should not be overlooked. Your individual salon hairdressing stations should appear inviting for your staff, regardless if they are booth renters or employee status. The salon stations should be high quality, comfortable and durable.

Workspace is always an issue -- there should be actual physical space for ease and comfort between each salon station and within each salon station, so that staff does not feel cramped. Also, be sure ample storage space for each stylist is built into the station for styling tools, products, other professional and personal items.

2. Provide Professional Product Lines

Have top-quality product lines available for use or recommendation. It is important to stay connected with manufacturers. Involve your staff in these relationships -- specifically with the haircolor and texture treatment companies.

This dynamic allows staff to feel more engaged and on the cutting edge of our industry. As a salon owner, you must always be fresh on the latest trends and be aware about the latest and hottest products. Always have something new to offer your staff. Keep them on their toes, and ask them to offer something new to you as well.

3. Keep Up Constant Communication

Do not let any type of staff issue brew over a period. Do not give it time to fester without attention. Stay in constant communication with each member of your salon staff. Put yourself in their shoes, empathize with them, and try to feel what they might be feeling. Remain open to conversation and do not ignore important situations. However, it is not necessary to involve yourself in every conflict or potential conflict. Show respect and respect will be given back to you.

4. Build Really Great Relationships

While you are going to the effort of communicating well, be sure to use that same communication to build strong relationships with your staff. Do not forget to listen.

Continue to fortify staff relationships over a long period almost as if it were a long-term courtship. You end up spending more time with the people you work with than people in your very own home. Therefore, it is important to be able to rely upon these important staff relationships. Express how glad you are to see someone; take an interest in their work; ask them about their day; get their opinion on something important to you, etc. Your salon success is all about the business of relationships.

5. Offer Available Accessibility

You should maintain an open door policy as the owner for your staff. Your team should feel safe and secure knowing you are available. Not only will this allow your staff to feel safe and confident in their salon environment, it will empower you as the owner -- so you will be able to learn about what is really happening in your business on a day-to-day basis. Accessibility is a great foundation upon which to get to know new staff and cultivate new levels of development with current staff.

Marco Pelusi is globally recognized as a haircolor trainer and platform artist. Marco Pelusi Hair Studio, Inc. was named Best Hair Color in Los Angeles 2009 by KTTV Fox11’s “myfoxla Hot List” competition. Pelusi created the Marco Collagen Color Guard HairCare System, the collagen system developed for color and chemically treated hair. For more information, visit www.marcopelusi.com.



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