November 2011

Lisa Kind - Editor

The Mane Objective | by Marco Pelusi

 

Gray, Gray, Go Away? No Way!

Clients' aging hair is your best color asset. As time keeps moving forward, so does the aging process of our clients' hair.

As our clients age, we know they lose the color pigment in both their skin and their hair. As hairdressers and salon owners, one of the most important things we do for our clients is to compensate for this loss of pigment in their hair care regimen.

Sure, gray hair is hair without pigment, yet, it often is a drastically different texture than natural hair. Gray hair is coarser, more resistant and requires special attention. Gray hair is consistent. Once our clients have it, it is there to stay -- with more on the way. Therefore, clients require special, constant care for their aging or color treated hair which can be one of the most rewarding -- both personal and financial -- assets to our client base and salon business.

Our aging, graying, baby boomers are still the biggest money makers and still perhaps the biggest and most important portion of our client base. Now, there is even a younger client base that is aging, but does not want their gray hair exposed.

This is where we as hair professionals step into play and work our color magic. This is where we solve our clients' problems, help to stop the effects of the aging process, make clients feel good about themselves -- all while building a strong, continuous client base within our community. This is precisely why haircolor is still the fastest growing and most needed category of hair services that we offer.

The demi-color category offers a gray blending service for that newer, younger clientele. Demi-color superbly blends away a small percentage of gray for those clients that do not necessarily require permanent haircolor just yet. Then, you can easily transition them into a permanent haircolor solution.

If you are not already good with haircolor, get good and fast. The education is out there, and so are the potential clients. I welcome clients with gray hair into my studio and know that once I get them in for their first color appointment they will become lifetime clients.

Covering gray successfully through coloring is very important to both our clients and our business. It is a gratifying challenge, especially since gray hair is usually not the same texture as other hair, let alone the same color. Equally as important, if not more so, is to maintain the quality and the integrity of our aging client's hair while coloring and after coloring.

Now, we must think about fighting the aging or fading of the applied color itself in-between appointments. We know that it is all about products. Let your clients know that in order for you to back-up your color work, they really need to take home a high quality wet line product system that prevents haircolor fading and aging of processed color, as well as maintains a luxurious feel to the hair.

Keep in mind that our aging clients have gray hair that already display a different, special and unique texture -- and now, you've added a chemical haircolor service to their hair as well; therefore it is important to recommend a great product system.

Go ahead -- let the clock tick. Let the gray grow. Gray hair cannot only be remedied; it can actually be one of the biggest assets in your client base and business. Gray, gray -- please come and stay!

Marco Pelusi is globally recognized as a haircolor trainer and platform artist. Marco Pelusi Hair Studio, Inc. was named Best Hair Color in Los Angeles 2009 by KTTV Fox11’s “myfoxla Hot List” competition. Pelusi created the Marco Collagen Color Guard HairCare System, the collagen system developed for color and chemically treated hair. For more information, visit www.marcopelusi.com.

 

 

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