September 2011

Jerry Tyler

Blue Highways | by Jerry Tyler


Are You “In It to Win It” or Sitting On The Sidelines?

How do you maintain the passion to stay in the beauty industry year after year?

I have often been asked this question since I‘ve been in this business almost 40 years.

They ask how I maintain the desire to grow in this industry and when I answer they discover my secret also has to do with other choices we make in our lives.

First of all you must discover the object of your desire. To maintain a rich and fulfilling relationship of any kind, it is important to discover new and interesting things about the object of your focus.

The beauty industry is continually changing shape and form; therefore awareness and new discovery are an almost daily practice. The challenge is to stay ahead of the game in order to receive what we desire in the way of monetary and creative fulfillment. Our eye has to be looking far ahead of the horizon to anticipate what’s coming so we can stay ahead of the curve.

Another way to maintain awareness is to be proactive rather than reactive. Although there are many things that influence fashion and beauty, if we are proactive in determination to stay aware, we can provide what is necessary to meet and exceed the demand.

Successful leaders, whether professional or personal, know what being proactive is. They take positive ownership of their own success in all situations.

Anticipating a future demand and preparing for its arrival may seem impossible to some. This is because they are waiting for something or someone to make something happen. Therefore, they can only react to the demand. Whether you are proactive or reactive is a matter of conscious choice

It is important to use positive vision and knowledge to guide actions in a meaningful direction in order to utilize energy and resources wisely. Look closely to gauge if you have the skills and tools necessary to realize your vision. Are you ready to seek new and different means to achieve the desired results?

With new technological breakthroughs, there are endless opportunities for professional growth and fashion awareness. The internet alone offers countless educational opportunities.

Witness the release of new fashion collections in real time the moment the models' heels hit the catwalk. Many stylists utilize webinars, and YouTube to stream their new techniques and share their trade secrets. Those providing information range from industry icons to future professionals sharing what they did at beauty school.

Most trade and fashion publications now have online capabilities for immediate viewing. The question you need to ask yourself is whether you have the desire to use these materials (there is a learning curve) and techniques to create an advantage for your personal or professional brand. It’s your choice and will greatly effect your future.

In the end,  personal choice always guides the vision that defines the depth of desire for success. Living life by design, not default, demands positive personal and professional choices.

As one of my mentors defined the secret of his success in our industry: “If you want to die in this industry, it takes one simple action: JUST STAND STILL. The industry and all it has for you will move on without you.”

If you choose not to grow and evolve as the beauty industry and clientele demand, true success will move further away until it is completely beyond reach. Therefore, whether you desire to be in it to win it, or sit on the sidelines of life’s game, it all comes down to a matter of choice.

Jerry Tyler's column Blue Highways is his "Road Less Traveled" perspective on the solutions and challenges facing the beauty industry. Jerry Tyler has been a stylist since 1975 serving as the former artistic director for Vidal Sassoon Academy and currently as Director of Industry Relations for Carlton Hair salons. He is also a licensed cosmetology instructor and has served as President of the California State Board of Barbering and Cosmetology.