June 2011

Lisa Kind - Editor

The Mane Objective | by Marco Pelusi


Get Your Creative Juices Flowing Again with Good Education

Are you feeling a little unmotivated or lacking creative inspiration lately?

Try getting yourself involved in some education to get your fire back. You are never too good or too experienced to learn something new to offer your clients.

Take a class on cutting, color, styling, etc… If you leave a class feeling inspired about even just one new idea for your salon business or clientele, it is worth it.

Expand your skills set by attending a thought-provoking educational seminar, out-of-town hair show, local special event, or simply connect with the sales reps or educators in your area for customized training. Perhaps you can get tickets to go see an industry professional who inspires you onstage.

As hairdressers and business owners, we diligently and continuously strive to be at the top of our game by stretching our skills, learning, and growing. Our clients expect us to offer the very best, most innovative hair services. We know the value of a good new idea, and more importantly, our clients appreciate and recognize the value.

Keep in mind... "If you do what you've always done, you'll get what you've always gotten." – Tony Robbins

It is now a new day with new challenges. We must sharpen our hairdressing talents and remain open to learning about new and innovative techniques. Today's client is much more need-based.

It is now about when they need a root touch up or a good grooming… perhaps for a job interview or here in Hollywood, an audition. It used to be quite different at one time. It used to be more about a "want "for a new or different look. However, things have changed with each client who sits in your chair.

As services become more and more need-based, we must be at our best more than ever so that our clients perceive us as a valuable service. We certainly do not want them to wander elsewhere. Nothing beats a good new educational technique or method to stay progressive and ahead of the rest.

Now, take some time to think through attending a hair show or seminar prior to committing. What is the first step? If you are a salon owner, do you wish to include your entire staff, or perhaps a portion of your staff? Perhaps you can offer a ticket to an event as a reward for retail or service sales?

Keep in mind that the entire class fee, including expenses, should be tax-deductible. Simply check with your accountant to be certain. This monetary incentive alone could be enough motivation for you to make the trip. Inquire with the companies who are hosting or sponsoring the event as to if there is an enticement on their end. Perhaps they are offering some free products or tools as a gift for attendance. Many organizations, especially in today's economy, may be offering giveaways. It does not cost you anything to find out.

Finally, do your homework in terms of what would be the most useful educational opportunity for you and your staff. Do you need to increase haircolor services? Go to a haircolor seminar and reap the benefits of learning new techniques. Perhaps you will even receive some complimentary haircolor or haircoloring tools. See what you can come up with; I guarantee it is within your reach.

Recently, I taught my "Celebrity Highlights" technique onstage at the IBS Show in New York City. It was so wonderful to share a highly valued technique that I currently use on my celebrity clients with everyone. For me, it is always incredibly motivating to both teach and learn new and creative haircoloring techniques. As a lifetime learner, I always try to stay open to new ideas. My NYC attendees were then able to go home and tell their clients that they learned a new color technique used on Hollywood celebrities.

This is the "value" that I wish to impart to you as hairdressers and salon owners to assist you in building your business. The "value" of being able to share your excitement with your clients and share with them where you have been and what you have learned. Clients love hearing about you improving yourself and your skills set, and are definitely more apt to purchase an add-on color or other service if they know it is the latest and greatest trendy technique.

Get motivated. Find some inspiration. Get your fire back. Right now, I encourage all of us to sign up for at least one educational class and reap the rewards. I would like to personally invite you to attend IBS Las Vegas in June, where I will be teaching more fashion-forward Hollywood color techniques. For information, visit www.ibslasvegas.com.

Marco Pelusi is globally recognized as a haircolor trainer and platform artist. Marco Pelusi Hair Studio, Inc. was named Best Hair Color in Los Angeles 2009 by KTTV Fox11’s “myfoxla Hot List” competition. Pelusi created the Marco Collagen Color Guard HairCare System, the collagen system developed for color and chemically treated hair. For more information, visit www.marcopelusi.com.



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