December 2010

Retail Matters

Retail Matters | by Steve Sleeper


Connect to Success with Your Trade Associations

Beauty professionals are known for embracing, if not leading, trends in best business practices and are deeply committed to career success. But there are other ways to connect to success on a deeper level.

As a professional in the beauty industry, you're part of a dynamic community of some of the most creative and business-savvy entrepreneurs and one of the most vibrant and resistant industries in the nation.

Becoming a member in an industry trade association is a simple, meaningful way for beauty professionals to invest in their careers while giving back to the industry that has given them the opportunity for a successful career. While the business world is certainly competitive, an association provides a valuable collaborative experience.

Members of the Professional Beauty Association (PBA) | National Cosmetologist Association (NCA) say the single most valuable benefit of their membership is the connection they have to an extensive community of like-minded business owners and artists who understand them and can offer valuable advice and career support.

Continuing education is another great way to help further your success in the industry. The trend for professionals in the beauty industry, like professionals in many other industries, to seek out new opportunities to boost their careers through on-demand education, such as webinars, teleconferences, and seminars, has gained popularity in recent years.

For beauty professionals, it is important to stay current with the latest technical education and trends leading today's high fashion. Being part of an industry association gives you access to the most in-demand education. For technical education, many professionals look to major industry events, often produced by industry trade associations.

Besides networking and education, there are benefits of simply belonging to an association. Major trade associations are instrumental in influencing legislation that affects the industry and advocating for the rights of industry professionals. Associations are often the facilitators of cutting-edge industry, keeping professionals ahead of economic trends affecting sales and client retention.

As not-for-profit organizations, associations are governed by peer-elected professionals from the industry. Becoming active in your trade association's leadership can open the door to becoming a leading voice in the industry and can give you the ability to directly influence major industry players and the direction of the industry as a whole.

Belonging to a community of professionals serious about their careers, businesses and the future of the industry is the pro-active way to take charge of your future. When you support a not-for-profit trade association through membership, event attendance and simply belonging, you can be proud that the financial investment you make not only supports your efforts for career success, it also supports the entire industry. The monies raised by a not-for-profit association are given right back to the industries through offering its members relevant education, networking, research and career resources.

At PBA | NCA, support is given to members and the beauty industry as a whole to reach optimal success. But it is only through the support of members that associations can continue to advocate for the success of the industry.

Steve Sleeper is the Executive Director of the Professional Beauty Association (PBA), which is made up of salons and spas, distributors and manufacturers dedicated to improving their individual businesses and the industry as a whole. For information, visit or call 1-800-468-2274.