December 2010

Lisa Kind - Editor

The Mane Objective | by Marco Pelusi

 

Persevere Your Way to Success

Do you ever wonder what really makes a long-lasting success story in our industry?

Basically, it comes right down to solely one thing: hanging in there. Sounds easy enough, right?

Perseverance has been defined as a "determined continuation with something; a steady action over a long period of time; despite difficulties or setbacks." The ability to persevere truly separates the men from the boys, or the women from the girls, in our industry. And truthfully, it is not necessarily easy to hold onto, especially when times are tough. But, we must carry on. And, you can.

No doubt, you must have a good skill level; this is a definite given. But, what is even more important is simply to just persevere, no matter what your level of skill. The people who hang in there long term, are the ones who win in the end. It's almost as simple, and sometimes as difficult, as that. Literally.

The best example is our constant, consistent need to attract new clients. I have met numerous people at events and parties throughout the years and I have given them my business cards, just by nature of the conversation. Often times, I will not hear from them at all at first. And then alas, sometimes six months, a year, or even a few years later, I will receive a phone call from them. All of a sudden, their hairdresser has moved away or they want to try something new, and they will call.

Every time this happens, I am grateful that I am still in the business and I am grateful that I am still easily accessible. Really, I am grateful that I persevered. My new client is happily able to reach me easily because of one key reason – because I persevered with my business, remaining steadfast over lengths of time, whether good or bad.

It's a fun gamble, actually – that is to see how and when and if, and even why new clients will surface. In my experience, most people are generally not immediately in need of a new hairdresser when you meet them. However, needs may shift for them later on and if you have persevered and you are still around, they will indeed look for you and find you.

In essence, the very nature of building a successful client base is sheer, dedicated perseverance. Often times, it is simply a matter of putting one foot in front of the other, getting up each and every day and showing up to work, no matter what, with an attitude of determination and positivism.

Sometimes the only things you can control in your day are your own actions and your own outlook. Of course, again, your skill level must be up to par, as you need to consistently produce good work in order for new clients to appreciate and be attracted to you. But, success is more often about just showing up and fighting the good fight.

Yes, there are many incredibly talented hairdressers with many amazing skills, but the ones who show up and really hang in there, especially when the going gets tough, are the ones who succeed in the long run. If you are constantly changing salons, hopping locations, or going in and out of the beauty business, it can be that much harder to become successful. Life and work are really about showing up and showing out. If you can do that, time and time again, it will eventually lead you to your successful future.

I wish it were a sexier, more glamorous presentation of what approach really builds success – but perseverance, combined with both determination and resolve, is a day-to-day reality. Even on the days when you do not feel like working, just by virtue of the fact that you overcome your emotions and you show up for work, you are indeed building your business – even if you don't see direct results on a particular day.

Many of us get bored or tired, and that is okay. It does and will happen. But unfortunately, these characteristics do not breed true success. Also, balance is important in life in order to function well. But, don't get lazy; you have got to push forward and keep putting yourself and your work out there, again and again.

If you want to have long term success, then show up for work even when you don't feel like it. Remain unwavering. You might be surprised how you feel once you get to work and get your day going. We all have days that we don't feel like carrying on – but, those of us who persevere over and over again are the ones who reap the rewards, especially over time.

The moral of our industry's story is to remain steadfast and consistent, giving each day and every opportunity our all.

To persevere. Over and over.

Eventually, you will reach the level of success you want, and then become even more successful. Be present and ready for life and for work. If you can hang on tight and persevere, you will be that much ahead of the crowd, ready to win the race to your successful future.

Marco Pelusi is globally recognized as a haircolor trainer and platform artist. Marco Pelusi Hair Studio, Inc. was named Best Hair Color in Los Angeles 2009 by KTTV Fox11’s “myfoxla Hot List” competition. Pelusi created the Marco Collagen Color Guard HairCare System, the collagen system developed for color and chemically treated hair. For more information, visit www.marcopelusi.com.

 

 

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