August 2010

Jerry Tyler

Blue Highways | by Jerry Tyler


The Power of Positive Choice

No matter what the state of the economy, there is always the new entrepreneurial soul who sees the advantage in branching out on their own to start their own brand.

Whether seeking to grow their brand individually as a stylist / practitioner, or opening their own salon, this yearning to take it to the next level requires a clear vision and the ability to embrace change.

The first step in this journey is to have a clear vision of where you want this new enterprise or new incarnation to take you.

Visualizing the end result of your efforts, rather than the effort it will take to get you there is paramount to your success.

When you begin with the end result in mind, it becomes a template or blueprint that will define your journey and inevitable success. It also becomes your internal GPS, letting you know if you are heading in the right direction or veering off course.

What you perceive you conceive.

The power of personal, purposed action is also a valuable tool in creating your new business model. Many look to outside sources as a means to make things happen for them, only to be disappointed in the outcome. This is because, when you abdicate your power to others, they control your life’s agenda and ultimately the outcome.

We must look inward, as the power of personal and professional ownership lies within each one of us. This is not to say that you do not need to use outside resources to help make things happen. You just need to make sure the resources you choose to assist you are in line with your vision, and that there is accountability for all involved in the process.

Whether choosing the new location for your salon, or the logo on your new business cards, the power of your personal / professional choice can be a major influencing factor. These choices need to be in alignment with your vision, values and desired outcome. Making good choices should be effortless and easy. Often, when choices are difficult, it is your inner voice telling you to stop, go back and get back on track.

The salon group I work for has a company dress code to reflect consistency and quality to our clients. When I go to my closet too many times, it often means that my first choice was not in line with the dress code or professional image I wish to convey. I must listen to and trust what my inner voice is saying. Once I make a choice, I must live with the result, positive or negative. Success in business or the business of life is a matter of choice, not chance. That is the power of personal, positive choice.

When I look at successful business models and professionals, both in and outside of our industry, I always see the above attributes as part of who they are and what they stand for. By embracing the power of personal, positive choice in your business model, you too can be assured of continued growth and success in your new life or business venture.

Jerry Tyler’s column Blue Highways is his “Road Less Traveled” perspective on the solutions and challenges facing the beauty industry. Jerry Tyler has been a stylist since 1975 serving as the former artistic director for Vidal Sassoon Academy and currently as Director of Education for Carlton Hair salons. He is also a licensed cosmetology instructor and has served as President of the California State Board of Barbering and Cosmetology.