February 2010

Lisa Kind - Editor

The Mane Objective | by Marco Pelusi


Leverage Social Media to Build Your Business

Are you hearing about Facebook from your clients or staff?

Are people texting you and/or emailing you about hair appointments? Are you getting calls from potential clients who found your name through a Google search?

Hopefully your answer to all of the above questions is a big fat YES. If you answered no, or even a maybe, to any of the questions, you might have some work to do with social media this year.

We all do, actually. Welcome to the new online world of salon business. Social media is beyond a necessity and/or a requirement anymore. We’re so far into it that we can hardly catch up.

For example, salons all over the world are profiting at this very moment as a result of leveraging social media tools like Facebook. It’s time for you and your salon to get involved with this fabulous and exciting craze. Allow me to give you some tidbits that work for my salon.

I just “Googled’ my salon, and a lot of hits came up. I also Googled “Haircolor West Hollywood,” and my salon name comes up. There’s no reason your salon can’t experience a similar response to a Google search.

The simplest and most powerful way is for you to start increasing your search engine optimization (SEO) visibility is to create your salon fanpage on Facebook. You’ll need to post some beautiful photos of you, your salon, your work and/or your staff on the fanpage.

How do you get fans on your fanpage? Well, you have an entire salon full of clients to start. Hopefully you keep a current list of your client’s emails – if you don’t – do it now. Then send an email to that list asking everyone to join your fanpage.

Now you have a place to keep everyone informed about what’s going on at your salon including promotions, events and hairstyle trends. Once your fanpage is up, “Google” your salon, and you’ll see your salon name come up. When you have some down time, search for and reconnect with your old friends. It’s time to let everyone in your life (from childhood ‘til now) in on your successful business as a hairdresser and/or salon owner.

You’ll find your old friends are probably on Facebook and are happy to support your business. Your biggest problem should be that you become overloaded with old and new friends sending you messages on Facebook asking you for hair appointments. Wouldn’t that be a nice problem to have?

In addition to Facebook, there are other online opportunities to increase your visibility such as blogs and reviews. If you have clients who are bloggers, have them write about you or ask if they’d like you to write a guest article. Any blog post that includes your website will also help increase your SEO visibility.

Additionally, online reviews are a great way to get exposure, as long as you’re doing great work and taking care of your clients. You’ll need to research the key sites that review and include reviews about businesses in your area and then ask your clients to submit reviews. However, as you know, it only takes one bad review of you to negatively impact your reputation. So remember to always take care of your clients, put the work in, and your hard work will come back to you always – even online.

Hopefully I’ve provided some immediate action steps for you to leverage social media and online tools to build your business. I personally find that emailing and Facebook together make for a brilliant online networking combination. You Stylist readers are truly my peers – my most important people – my ‘peeps.’ I’d love to be able to stay in closer touch with you, so please join my Facebook fanpage (just search for Marco Pelusi Hair Studio Inc.). Then send me an invite to join your salon’s fanpage. See you soon on FB!

Marco Pelusi is globally recognized as a haircolor trainer and platform artist. Marco Pelusi Hair Studio, Inc. was named Best Hair Color in Los Angeles 2007 by KTTV Fox11’s “myfoxla Hot List” competition. Pelusi created the Marco Collagen Color Guard HairCare System, the collagen system developed for color and chemically treated hair. For more information, visit www.marcopelusi.com.



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